Produk Unggulan Asap Cair (Indonesia Inovation Day) - Rev 1

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Superior Product of Liquid Smoke

Dr. Ir. Fronthea Swastawati, M.Sc.


Key Activities & Key Resources
• Key activities: production and marketing of
liquid smoke for food and non-food industries
• Key resources: agricultural waste products
(corncob, etc.), machinery, human resources,
energy, packaging materials.
Value Propositions
• Conventional smoked products tend to contain
carcinogenic compounds
• Conventional smoked fish processing pollutes the air
• Agricultural waste (corncob, etc.) can be utilized as
value-added products, one of which is liquid smoke
• Liquid smoke based on agricultural waste can be used
for processing smoked fish that are environmentally
friendly and referring to the principles of food safety
• Liquid smoke can also be utilized as pharmaceutical
products (antiseptic, etc.)
Customer Segments & Customer Relationships

• Customer Segments:
– Food processing industry with fumigation method
– Non-food industry that uses liquid smoke
• Customer Relationships:
– Online (by website)
– Customer visits
– Exhibition
– Training
Cost Structures & Potential Revenues
• Cost Structures
– Investment cost 903 million IDR
– First year working capital of 735 million IDR; second
year 1 billion IDR
• Potential Revenues:
– NPV (interest rate 15%, 10 years): Rp. 5,3billion IDR
– IRR: 112%
– Payback periods : 1,9 years
– ROI: 215%
Key Partners & Potential Partners
Key partners: Potential partners :
• Kemenristekdikti • Hotel and Restaurants
• Universitas Diponegoro • Micro entrepreneur
• UD. D’Wall Semarang • Hospital
• UKM Mina Food Rembang • Fish processing business
• UKM Supri Bandeng Semarang
• KUB Asap Indah Kab Demak
• PT. Kelola Laut Nusantara Pati
• UKM Indra Jaya Bandeng Semarang
• Happy (Sambal Encim) Lombok NTB
• Dinas Kelautan dan Perikanan Kab Tegal
• PT. MSN Kab Kendal
• NM Food Tegal
• UD Faclan Semarang
• Ikan Cakalang Asap Sahabat
• UD Berkah Medan
Potential Cooperation
Thank You
Proyeksi Cashflow
Year 1 2 3 4 5 6 7 8 9 10
Income(Rp)

Product Sale 350.000.000 2.840.000.000 3.060.000.000 3.285.000.000 3.515.000.000 3.750.000.000 3.800.000.000 3.850.000.000 3.900.000.000 3.950.000.000

Residual asset sale 5.000.000

Investment Capital (Rp)

Office and warehouse 262.500.000

Machinery 591.249.000

3-wheeled Operational
20.000.000 29.387.000
Vehicle

Electricity and water 30.000.000

Working Capital (Rp)


Electricity 3.360.000 6.720.000 7.056.000 7.409.000 7.780.000 8.169.000 8.578.000 9.007.000 9.458.000 9.931.000

Water 3.000.000 6.000.000 6.300.000 6.615.000 6.946.000 7.294.000 7.659.000 8.042.000 8.445.000 8.868.000

Gasoline 2.100.000 4.200.000 4.410.000 4.631.000 4.863.000 5.107.000 5.363.000 5.632.000 5.914.000 6.210.000

Raw material 20.000.000 240.000.000 340.000.000 450.000.000 570.000.000 700.000.000 800.000.000 900.000.000 1.000.000.000 1.100.000.000

Packaging 20.000.000 200.000.000 255.000.000 315.000.000 380.000.000 450.000.000 500.000.000 550.000.000 600.000.000 650.000.000

Advertisement 6.000.000 6.300.000 6.615.000 6.946.000 7.294.000 7.659.000 8.042.000 8.445.000 8.868.000 9.312.000
Licensing and
32.000.000 12.000.000 12.600.000 13.230.000 13.892.000 14.587.000 15.317.000 16.083.000 16.888.000 17.733.000
administration
Human Resources 559.000.000 586.950.000 616.298.000 647.113.000 679.469.000 713.443.000 749.116.000 786.572.000 825.901.000 867.197.000

Maintenance 90.375.000 94.894.000 99.639.000 104.621.000 109.853.000 115.346.000 121.114.000 127.170.000 133.529.000 140.206.000

Profit/(Loss) (before tax) -1.289.584.000 1.682.936.000 1.712.082.000 1.729.435.000 1.739.903.000 1.699.008.000 1.584.811.000 1.439.049.000 1.290.997.000 1.140.543.000

Tax 244.941.000 249.313.000 251.916.000 253.486.000 247.352.000 230.222.000 208.358.000 186.150.000 163.582.000

Profit/(Loss) (after tax) -1.289.584.000 1.437.995.000 1.462.769.000 1.477.519.000 1.486.417.000 1.451.656.000 1.354.589.000 1.230.691.000 1.104.847.000 976.961.000
Business Model Canvas
Key Partners Key Activites Value Customer Customer
Relationships Segments
1. Kemenristekdikti Processing Propositions 1. Online via
1. Food
2. Universitas agricultural waste into Providing website
2. Customer visits processing
Diponegoro liquid smoke high quality
3. Exhibition industry
3. Industrial users of liquid smoke 4. Training with
liquid smoke Key Resources for food Channels fumigation
(food and non- 1. High quality HR safety and Without methods
food) non-food 2. Non-food
2. Technology for middleman
4. Supplier of liquid needs industry
the production of (short term)
that use
smoke raw liquid smoke liquid
materials 3. Liquid smoke’s smoke
raw material

Cost Structures Revenue Streams


Investment costs, raw material cost, energy cost, HR cost, Product sales
maintenance cost, advertising, shipping and transport cost, Training service
and administration cost
Liquid Smoke
For Food

Premium Grade 1 Grade 2

Dr.Ir. Fronthea Swastawati, MSc - UNDIP


Liquid Smoke

U’Care

Dr.Ir. Fronthea Swastawati, MSc - UNDIP

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