Presented By-

ASHU
IRCTC
Indian Railway Catering & Tourism Corporation,
abbreviated to IRCTC.

Type : Subsidiary of Indian

Industry Railways : Railways
Headquarter : New Delhi, NCT, India
Corporate Office : B 148, 11th Floor, Statesman House,
Barakhamba Road, New Delhi-
110001
Area Served : India
Service : Catering, Tourism and Online Ticketing :
Parent Indian Railways
IRCTC
The basic purpose of hiving off entire catering and tourism
activity of the railways to the new Corporation so as to
professionalize and upgrade these services with public-private
participation.
Rail based Tourism in India will be the specific vehicle for
achieving high growth in coordination with state agencies, tour
operators, travel agents and the hospitality industry.
A dynamic marketing strategy in association with public and
private agencies, tour operators, transporters, hoteliers and
local tour promoters is on the anvil. Indian Railways span
global volumes in hospitality and catering sectors with
services provided to 13 million passengers everyday.
Tourism
IRCTC arranges for full train charters,coaches as well as
reserved berth programmes through regular trains for tourism
purposes. During this short period we have been able to provide
such facilities to over 50,000 persons.
Also organizes budget and deluxe package tours for domestic
and foreign tourists.
That involve special luxury trains such as Palace on
Wheels, Royal Orient Express, Golden Chariot, Deccan Odyssey,
Royal Rajasthan on Wheels, Buddhist Circuit Train and it is a
partner in the Maharajas' Express operation. Apart from
conventional tourism, it also offers adventure tourism packages
that include water sports, adventure and wildlife treks, etc. A
provision for customizing tours as per specific requirements is
also an added attraction.
Internet Rail Reservation
It pioneered internet-based rail ticket booking through its website,
as well as from the mobile phones via GPRS or SMS.
Seeking to make it easier to book e-tickets, It launched a scheme
called Rolling Deposit Scheme (RDS).
RDS is a hassle-free e-ticket booking scheme allowing
passengers to reserve seats against advance MONEY kept with
the corporation.
It has also added flights and HOTELS BOOKING facilities to their
line of online reservation services.
IRCTC web enabled reservation site is www.irctc.co.in
One may log on to railtourismindia.com and book Rail Tour
Package, Holiday Package, Hotels, Cabs, Tourist Trains online.
Non Railway Segment
IRCTC is diversifying into Non Railway Segment which includes
Budget Hotels, Food Kiosk, Food Parks, Catering Service,
Facility Management Service, Guest House and Hostel
management etc.
IRCTC is banking on newly started catering and facility
management division through which it provides a one window
solution for catering, front office, housekeeping, security, laundry,
ITES and horticulture services to government organizations,
corporate and educational institutions.
This segment also includes taking up of hospitality project on
turnkey basis. Setting up of IRCTC brand Food Kiosks at DMRC
stations is also planned. Non Railway Segment has a potential to
contribute around 30% to its total revenue in coming years
Catering
IRCTC is in charge of catering services on trains and railway stations
across India.
Depending on the distance covered by the train and average
passenger load factor, the railways either equips trains with their own
pantry cars or provides meals at select stations en route.

Food Plazas
IRCTC has firmed up plans to set up over 50 multi-cuisine food plazas at
major railway stations throughout the country during the current year. The
Food plazas will have contemporary decor , air conditioned ambience and
round the clock operation to suit passenger convenience with market
driven competitive pricing.

Call Center
IRCTC has recently inaugurated a Call Center. A customer can dial 139
from anywhere in the country and get all information from Indian Railways.
Product line

IRCTC offers products especially train tickets as its main

core product. Expanding its horizons, IRCTC ventured
into marketing new products services such as offering
flight tickets, hotel reservations, tourist packages, car
rentals and special tourist train services. It has also
increased it basket of offering by including e-shopping-
books, mobile phones, clothing, and hand bags and so
on. It is successfully heading towards one stop for all
tourism and other popularly purchased e-shopping
products under one portal.
IRCTC appoints Amazon as official
shopping partner for 2 years

Amazon.in's shopping gateway will be promoted

across its websites.

The tie up would give IRCTC's consumer base, over

21 million, access to shop at Amazon directly. IRCTC
and Amazon.in's shopping gateway will be promoted
across its websites and will be present on all
platforms--computers or mobile phone.
IRCTC charges for booking an e-ticket is less than
what traveling to the railway over the counter costs.
The charges are minimal, beginning from Rs.10 for
a ticket that too with the convenience of tickets
being delivered at the doorstep to people in not just
in Tier-I but also residing in the Tier-II and Tier-III
cities.
IRCTC hits the chord with its economical
accessibility reaching all the sections of the society
another USP of IRCTC.
The dynamic fare pattern is similar to the one
used by airlines with it going up with rising
demand. The fare applicable to each
day/transaction is indicated at the time of
booking on the IRCTC’s e-ticketing website.
The scheme has been kept simple - only end
to end tickets, no discounts of any kind, no
waiting list tickets, and the fare starts from
the Tatkal fares of other Rajdhanis, and keep
going up as the seats get filled.

This is a fairer system public, generates

higher revenues for Railways, and is basically
a win-win situation for all stake holders.
Distribution strategy
It charges a commission on every ticket booked through its portal.
Following models used by IRCTC in E-Commerce.

• G TO C (Government to Consumers(end users))

• G TO B (Government to Business(travel agents))
• B TO C (Business to Consumers) through IRCTC website portal.

IRCTC’s distribution strategy of awarding the delivery contract to

only one courier company has been one of its USPs (Unique
Selling Proposition).
This policy has given more control to IRCTC over delivery, with just
a single channel of communication to take care of. At present, e-
tickets are delivered in 102 cities across the country.
Indian Railways Authorised Agents-
Internet cafe Scheme(ICS)

1 RTSA (Rail Travel Services Agents)

2 Town Booking Agency (TBA)

3 City Booking Agency

OTA Scheme (B2C Scheme)

1 Clear Trip Travel Services P. Ltd.

2 Jigrahak Mobility Solutions Pvt Ltd. (Ngpay)

3 Make My Trip India Pvt. Ltd.

4 Yatra Online Pvt. Ltd.

GSAs in Abroad -Internet cafe
Scheme(ICS)
1 Aditi Travels (GSA, Nepal)
2 Caesar Travels (GSA, Kuwait)
3 Golden Holiday & Travel Company (GSA, Kenya)
4 Jaya Ganga Tours & Travels Pvt. Ltd (Nepal) 5
Mahesh Travel & Tour (Nepal)
6 Mustafa Air Travel Pte Ltd. (Singapore)
7 Orient Paradise (GSA Nepal)
8 Rex Travels (GSA Nepal)
9 Travel Planner (GSA, Nepal)
Four steps taken by Modi government to
make it easier to book train tickets
Restricting booking of train e-tickets on a single login: The
Ministry of Railways has decided to restrict the number of tickets
that an individual can book via the e-ticketing platform, in a single
login session.
RuPay Pre-paid Card: Prabhu has also launched the IRCTC
and Union Bank of India RuPay Pre-paid Card, which is loaded
with an amount as desired by the customer and can be
redeemable for rail tickets, to buy goods and services on IRCTC
website.
Book 4 months in advance: Now travellers can book train
tickets four months in advance as the Railways has decided to
extend the advance reservation period from 60 days to 120 days,
with effect from April 1.
Cash on delivery of train tickets: You can now book a rail
ticket online and get it delivered at home where the payment can
be made.
E-Commerce (Electronic Commerce) has revolutionized the
very concept of marketing with regards to procedures and the
mechanics.
IRCTC uses some social media channels, public relations to
promote their e-ticketing portal.
IRCTCs facebook page features several events or workshops
being conducted, along with new trains and packages being
launched in India.
On Twitter, IRCTC primarily uses it to interact one-on-one with
people who have some issues, questions or grievances.
IRCTC also relies on word-of-mouth publicity for promoting its
website portal.
Tie-ups with Company

Being the most popular site for e ticketing in India, a

lot of companies have tied up with IRCTC, for
advertising their products providing considerable
revenue as well, which is the primary source of
revenue for the site.
Also, various travel portals like yatra.com,
makemytrip.com have tied up with IRCTC in order to
offer ticket booking services through their own sites.
IRCTC collects a fee from those agencies as well.
CRM Of
IRCTC
Providing alerts and updates.
Convenient – You can book or cancel your tickets sitting in the
comfort of your home or office.
Saves Time and Effort - You can save the time needed to travel
to the railway reservation office and waiting in the queue for your
turn.
Give SMS of your ticket.
Give ticket in your mail.
Refunding money very fast if your transaction get failed.
Maintaining privacy in every transaction.
Started Comesum restaurant, shopping for customer.
IRCTC brings the most convenient way of booking Indian Rail
Tourism Products & to become the approved domestic sales
agent for selling all tourism products through
www.irctctourism.com and www.services.irctc.co.in are:

Rail tour Packages

Holiday Packages
Hotel bookings
Bharat Darshan
Cabs
Fairy Queen
Buddhist Train
The first website to accept cash on delivery for railway tickets.
Rivals Makemytrip, Yatra and Cleartrip allow customers to book
railway tickets online but do not accept cash on delivery.

The domain name BookMyTrain.com has been registered by Noida-

based Anduril Technologies Pvt. Ltd.

According to the company’s website, Anduril was incubated at Amity

Innovation Incubator, an initiative by Amity Business School, and
founded by Pooja Chauhan and Anurag Bajpai.

One of the reason for reliability/ trustworthy of brand is that IRCTC is

a government website. It is funded and maintained by Indian
Railways.
 OTA Business Models

Merchant Net rate, excludes commission

Includes commission, backed out

Retail
afterwards

Bidding method, brand not disclosed

Opaque
until after sale
 Major OTAs and Default Business Models
Bookings.com retail

Expedia merchant

Hotels.com merchant

Hotwire opaque

Orbitz merchant

Priceline Opaque

Travelocity merchant

Travelweb merchant

Other OTAs merchant, retail, & opaque

Benefits For Railways
Single screen, rich internet application.
Reservation process on the home page of IRCTC.
Easy access has increased revenue.
Less crowd at counter – easy to manage.
Cost Saving – for railways it is saving on their infrastructure i.e.
Building, Air-Conditioning, Electricity, Furniture, Staff etc. The
spirit behind the project was to avoid the customer going to
Passenger Reservation System (PRS) and instead bring (PRS)
to customer.
Efficient managing of voluminous information and data
effectively.
Minimizes possibilities of manipulation and malpractice.
Enables centralized control for monitoring and auditing. Ensure
accounting of the ticket sold across all railway stations.
Vision
“To be the leading provider of high quality travel, tourism
and hospitality related services, for a range of customer
segments, with consistently high level of customer
satisfaction.”

Mission
“IRCTC will establish itself as a leader in the area(s) of
hospitality services , Travel and Tourism, packaged
drinking water, and Internet Ticketing by providing value
added products and services for passengers, tourists and
other customers, targeting IR and Non-IR related services
alike, building a resilient business portfolio that is
scalable and based on core competence.”
Conclusion
IRCTC is the without a shred of doubt, proved to be a
pride and joy of the Indian Railways. By focusing on
overcoming technical glitches, enhancing more user
friendly interface, with comprehensive plans to tie up
with more banks and to offer new services in new areas,
constantly innovating in tune with new age websites and
providing a positive and enriching customer experience.
With the focus on digital inclusion with everyone having
access to technology, a new paradigm will be set
altogether in which IRCTC will have to strengthen its
forte of rail ticketing and operate successfully.