TEA AND COFFEE CAFE

Disha Dembla (17)

Trupti Deotale(18)
Dyuti Ghuliani(22)
Sarita Jangid(49)
Phalguni Shirsale(53)
 OBJECTIVES

 Customer perception about the coffee and tea

 To understand customer consumption pattern of the coffee and tea
 Ordering pattern of tea or coffee
 To identify the parameters that play a major role in the consumer’s
selection of tea or coffee
 To analyse the effect of age income profession and education while
selecting tea or coffee
 DEMOGRAPHICS

1) Name:
2) Age:
3) Gender: M /F
4) Occupation:
Student
Homemaker
Working
 QUESTIONAIRE

1) How much cup of Tea/ coffee do you consume in

cafe/shops/Tapris?
1
2
3
More than 3
 QUESTIONAIRE

2) How much are you willing to pay for a cup of Tea?

10-20
20-30
30-40
40-50
More than 50
 QUESTIONAIRE

3) Number of times you drink Tea in a day?

Zero
1
2
3
More than 3
 QUESTIONAIRE

4) Your favorite Tea Brand?

Brook Bond -Red label
Brook Bond – Taj
Wagh Bakri
Society
Others / Loose Tea from Local stores
 QUESTIONAIRE

5) What would like to have with Tea?

Toast
Biscuits
Other snacks
Nothing
 QUESTIONAIRE

6) How much you are willing to pay for a cup of coffee

15-25
25-35
35-45
Above 45
 QUESTIONAIRE

7) Number of times you drink coffee in a day

Zero
1
2
3
More than 3
 QUESTIONAIRE
8) How much coffee would you like to have in terms of
quantity:
1/4th cup
1/2 cup
3/4th cup
1 cup
 QUESTIONAIRE

9) Which is your favorite coffee brand?

Nescafe
Bru
Davidoff
Others
 QUESTIONAIRE

10)Will you try cold coffee with ice cream

Yes
No
Depends
 QUESTIONAIRE

11)Amount of sugar preference:

1 Tablespoon
2 Tablespoon
3 or more Tablespoon
Sugarfree Tea
No sugar
Depends on mood
 QUESTIONAIRE

12)On the scale of 1-5 how important are following attributes while
choosing Tea/Coffee shop:
 QUESTIONAIRE
13)Would you prefer giving Tea/Coffee to your children, If
yes for what age group?
5-7
8-10
11-13
No , won’t prefer
 QUESTIONAIRE

14)Would you prefer home delivery for Tea/Coffee?

Yes
No
 QUESTIONAIRE

15)Average amount you wish to spend in café?

10 min
20 Min
30 Min
More than 30 min