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  • Fashion Marketing.: By-K.Siri Reddy BBA-A 1938933

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    Akarsh Perla
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    Fashion marketing involves advertising fashion brands and products to potential customers. It is a unique practice due to the fast pace of trends in the fashion industry. Fashion marketers influence product designs and understand trends to drive sales and profits. They go through four stages: research and analysis of the market, brand design and development, developing and managing advertising campaigns, and determining pricing and distribution.

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    Fashion marketing involves advertising fashion brands and products to potential customers. It is a unique practice due to the fast pace of trends in the fashion industry. Fashion marketers influence product designs and understand trends to drive sales and profits. They go through four stages: research and analysis of the market, brand design and development, developing and managing advertising campaigns, and determining pricing and distribution.

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    6 views5 pages

    Fashion Marketing.: By-K.Siri Reddy BBA-A 1938933

    Uploaded by

    Akarsh Perla
    Fashion marketing involves advertising fashion brands and products to potential customers. It is a unique practice due to the fast pace of trends in the fashion industry. Fashion marketers influence product designs and understand trends to drive sales and profits. They go through four stages: research and analysis of the market, brand design and development, developing and managing advertising campaigns, and determining pricing and distribution.

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    of 5

    FASHION

    MARKETING.

    BY- K.SIRI REDDY


    BBA-A…1938933
    WHAT IS FASHION MARKETING?

    • Fashion marketing and fashion marketing management are the practice of advertising
    brands and fashion products to potential customers
    • It is unique because of the fast pace of the fashion industry.
    • The fashion industry moves in very short cycles, so fashion marketers need to keep up
    with the latest trends
    • It is also being focused on the business side of fashion with the goal of driving sales and
    profits.
    INFLUENCES-

    • Fashion marketers still influence the products and designs of a fashion


    brand.
    • The fashion marketer understands fashion trends and their business
    impact.
    • It can also influence design based on business performance and market
    trends.
    4 STAGES TOWARDS GOAL.....

    • MARKET RESEARCH & ANALYSIS.


    • BRAND DESIGN & DEVELOPMENT.
    • DEVELOP & MANAGE ADVERTISING CAMPAIGNS.
    • PRICING & DISTRIBUTION.
    THANK YOU.....!!!

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