SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

HYDERABAD

DATTANSH: DATA ANALYTICS

SUBMITTED BY:
SARBARTHA RAY
MSK ABHILASH
 MARKET SHARE
Market Share(2016-17) Market Share(2017-18) Market Share(2018-19)

BCORD 70.54% 57.45% 47.86%

BCORD
BCORD 80.00% 70.54%
70.00%
57.45%
60.00%

Market Share
47.86%
50.00%
40.00%
47.86%
30.00%
70.54%
20.00%
10.00%
0.00%
57.45% Market Share(2016- Market Share(2017- Market Share(2018-
17) 18) 19)
BCORD 70.54% 57.45% 47.86%
year
Market Share(2016-17) Market Share(2017-18) Market Share(2018-19)

Market Share of the BCORP decreases YOY. Though the sales of BCORP has increased every year but with respect to total sales,
the sales of BCORP decreases so it needs to increase its sales to retain the same market share.
 REACH

• There are total 50 dealers in the industry

• Out of 50 dealers, only 23 dealers sales BCORP product but not every year

• Only 8 dealers sales BCORP product every year

All Figs in
MT 2016-17 2017-18 2018-19
BCORP BCORP BCORP
Dealer SALES TOTAL SALE SALES TOTAL SALE SALES TOTAL SALE
B 1 2 1 2 2 7
F 1 2 3 5 8 14
J 112 115 183 190 245 280
M 1 1 5 5 1 8
N 4 5 2 5 1 10
Q 17 20 14 15 14 29
R 19 20 19 20 25 34
U 50 60 45 70 10 75
Grand
Total 204 225 272 312 305 457
 WIDTH

2016-17 2017-18 2018-19

BCORP 56.87% 48.16% 36.52%

• With respect to total market size, the sales of BCORP

BCORP decreases year on year
2016-17 2017-18 2018-19

36.52%
56.87%

48.16%
 DEPTH
BCORP TOTAL
Dealer SALES GRAND TOTAL SALES SHELF SHARE
A 3 19 16.84%
B 4 11 34.09%
C 10 34 29.93%
Chart Title
D 0 22 0.00%
E 3 34 7.35% 700 100.00%
F 12 21 56.19% 90.00%
600
G 3 28 11.07% 80.00%
500 70.00%
H 8 28 27.68%
400 60.00%
I 6 28 21.79%
50.00%
J 540 585 92.29% 300 40.00%
K 22 70 31.29%
200 30.00%
L 2 12 17.50%
20.00%
M 7 14 52.14% 100
10.00%
N 7 20 35.00%
0 0.00%
O 5 12 42.71% A B C D E F G H I J K L M N O P Q R S T U V W
P 5 14 33.21%
Q 44 64 68.59% BCORP TOTAL SALES GRAND TOTAL SALES SHELF SHARE
R 63 74 85.17%
S 22 70 31.14%
T 15 40 36.25%
U 105 205 51.22%
V 15 70 21.43%
W 10 140 7.14%
 PARETO ANALYSIS

Pareto Analysis
300 80

70
250
60
200
50

150 40

30
100
20
50
10

0 0
A B C D E F G H I J K L M N O P Q R S T U V W

BCORP SALES (16-17) BCORP SALES (17-18) BCORP SALES (18-19)

Cu (16-17) Cu (17-18) Cu (18-19)
CHANNEL CONSISTENCY
Consistent Inconsistent Decreasing
Channels Channels Channels
A D D
C E J
M I P
K L
O G
R H
N L
Q
S
T
U
V
W

Channel strategy:
Focus only on strong and inconsistent channels. Disqualify the
weak channels.