The document discusses different types of media and their evolution. It begins with print media such as books, newspapers and magazines. It then discusses film/cinema and its impact. Broadcast media such as television and radio are also covered. The document notes that video games have increased with interconnectivity. It concludes that the internet has enabled convergence across traditional media forms through synergies. Examples of convergence provided include e-books, online newspapers, and television/film franchises.
The document discusses different types of media and their evolution. It begins with print media such as books, newspapers and magazines. It then discusses film/cinema and its impact. Broadcast media such as television and radio are also covered. The document notes that video games have increased with interconnectivity. It concludes that the internet has enabled convergence across traditional media forms through synergies. Examples of convergence provided include e-books, online newspapers, and television/film franchises.
The document discusses different types of media and their evolution. It begins with print media such as books, newspapers and magazines. It then discusses film/cinema and its impact. Broadcast media such as television and radio are also covered. The document notes that video games have increased with interconnectivity. It concludes that the internet has enabled convergence across traditional media forms through synergies. Examples of convergence provided include e-books, online newspapers, and television/film franchises.
Types of Media USUAL OBSERVABLE SEQUENCE OF MEDIA FORMS:
PRESS CINEMA RADIO TELEVISION
VIDEO INTERNET GAMES / WWW 1. PRINT MEDIA •Also known as press •Refers to materials that are written and are physically distributed. •Printing press by Johannes Gutenberg (1440) •Forms of print media: books, newspaper, or magazine. According to Baran (2010) “Books are the very first mass media in human history.” BOOKS NEWSPAPER AND MAGAZINE - Contains records of past - Advertising-based experiences and human - Mostly used for advertising knowledge products - Provides opportunities for - Catches the interest of people escape and personal reflection (example: reading a novel) - Digital books= e-books 2. FILM or CINEMA •Audio-Visual Media •Considered as impressionable and has cathartic effect to its audience. •Reflects the desires, ideologies, and sensibilities of a culture. 3. Broadcast Media • Coined as “household media” because it can be found in any corner of a home. • 2 Forms of Broadcast Media: - Television - Radio AM (Amplitude Modulation) – dominated by news format. FM (Frequency Modulation) – music and entertainment. 4. Video Games •Continue to increase because of interactivity and interconnectivity. •“From game consoles to personal computers to the internet and cellphones” – (Baran, 2010) •The internet, however, is a development in media technology that is at the heart of all convergence that you see occurring in traditional media. Points of Intersection among Media Forms SYNERGY CONVERGENCE Interaction of 2 or more Combination of various agents or forces so that elements to create a new their combined effect is product. greater than the sum of their individual effect. Example of Synergy:
ABS-CBN
ANC CINEMO MYX
Example of Convergence: Media type Convergence 1. Book * E-book * Print on demand (pod) 2. Newspaper * Online version * Mobile application version 3. Magazine • Online publishing • Custom publishing • Movement from print to television 4. Film • Sequels, remakes, franchise • Television, comic book and video game remakes 5. Radio • Digital radio • Internet based radio/ podcast • Radio on television