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  • Things That Happened in India-2016: Who Is Presenting?

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    Abhishek Jha
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    The document discusses Netflix's entry into the Indian market in 2016. It provides background on Netflix as an American entertainment company that has been in business for 20 years, specializing in streaming media, VOD, film and TV production, online distribution, and content acquisition. It notes that Netflix launched in India in January 2016, with pricing identical to the US. It faced challenges from Indian consumers not being used to such pricing, lack of acceptance for English content, poor internet connectivity, and rampant piracy in India.

    Original Description:

    this project is about how netflix used all imc to enter indian market.

    Original Title

    Netflix Imc

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    The document discusses Netflix's entry into the Indian market in 2016. It provides background on Netflix as an American entertainment company that has been in business for 20 years, specializing in streaming media, VOD, film and TV production, online distribution, and content acquisition. It notes that Netflix launched in India in January 2016, with pricing identical to the US. It faced challenges from Indian consumers not being used to such pricing, lack of acceptance for English content, poor internet connectivity, and rampant piracy in India.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    85 views10 pages

    Things That Happened in India-2016: Who Is Presenting?

    Uploaded by

    Abhishek Jha
    The document discusses Netflix's entry into the Indian market in 2016. It provides background on Netflix as an American entertainment company that has been in business for 20 years, specializing in streaming media, VOD, film and TV production, online distribution, and content acquisition. It notes that Netflix launched in India in January 2016, with pricing identical to the US. It faced challenges from Indian consumers not being used to such pricing, lack of acceptance for English content, poor internet connectivity, and rampant piracy in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Things That Happened in India- 2016

    Who is Presenting?

    Abhishek Jha (03) Harshit Shinde (47)

    Anas Shaikh (49) Ritu Suhalka (52)

    Ankush Gosavi (58) Abhishek Wadkar (177)


    Company Background
    • American entertainment company.
    • 20 years in the market.
    • Specializes in:-
     Streaming Media,
     VOD online,
     Film and Television production,
     Online distribution,
     Content and movie acquisition
     DVD by mail(dying product)
    • Major Competitors: Hotstar and Amazon Prime
    Coming to India
    • Launched in Jan 2016
    • Pricing identical to US
    • One of 3 largest mobile phone
    market around the world
    • Strongest internet market
    internet TV is future
    • Highest growth around Asian
    market
    • Going to open a full fledge
    office soon.
    Campaigns During the Launch
    INSTAGRAM
    TWITTER
    #ASHTAGS
    #NetflixSpeedEntertainment #NextfliconNetflix
    BANNERS
    Video Campaings
    Challenges Faced
    • Indian consumer are not habitual
    to such pricing
    • English content were not much
    acceptable by Indian market
    • Internet connectivity was less
    • Piracy of content is a famous
    practice in India
    • Expansion to 130 countries
    without the proper research

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