BACKGROUND OF THE

STUDY
•MARKETING STRATEGIES ARE TRULY A HUGE HELP FOR SMALL
BUSINESSES IN CANTEENS INSIDE THE SCHOOL

•ITIS HELPFUL TO CIRCULATE THE MONEY OR THE CASH IN THE

BUSINESS TO PREVENT LOSS AND TO GET HIGH PROFIT
•BUSINESS OWNERS AND STAFFS SHOULD LISTEN TO CUSTOMERS’
PREFERENCES AND SUGGESTIONS

•SMALL BUSINESS CANTEENS MUST BUDGET THEIR EXPENSES MONTHLY

AND YEARLY AND TO IMPLEMENT THE CLEANLINESS OF THE FOOD
STALLS
 SAMPLE
(RESPONDENTS)
•THE TARGET RESPONDENTS OF THE RESEARCHERS FOR THE
PROPOSED RESEARCH ARE THE CANTEEN VENDORS AND/OR
CANTEEN OWNERS OF THE ADAMSON UNIVERSITY CANTEENS.
STATEMENT OF THE
PROBLEM
 THERE ARE DIFFERENT FACTORS THAT AFFECT THE FLOW OF
MONEY INSIDE A BUSINESS. SOME OWNERS ARE HAVING A
HARD TIME MANAGING THEIR OWN BUSINESS

THE RESEARCH CONTAINS THE FOLLOWING QUESTIONS THAT WILL

GIVE SUFFICIENT INFORMATION IN ANSWERING THE STATEMENT OF
THE PROBLEM:
 THERE ARE DIFFERENT FACTORS THAT AFFECT THE FLOW OF
MONEY INSIDE A BUSINESS. SOME OWNERS ARE HAVING A
HARD TIME MANAGING THEIR OWN BUSINESS
THE RESEARCH CONTAINS THE FOLLOWING QUESTIONS THAT WILL GIVE SUFFICIENT
INFORMATION IN ANSWERING THE STATEMENT OF THE PROBLEM:
• 1. HOW DO CANTEEN VENDORS HANDLE THE FOOD SERVICE IN THEIR FOOD STALLS?
• 2. HOW TO CANTEEN VENDORS CONTROL THE CASH FLOW OF THEIR STALL IN TERMS
OF PERCENTAGE?
• 3. HOW DO THEY DEVELOP THEIR MARKETING STRATEGY FOR THE CUSTOMERS TO
BUY THEIR PRODUCT?
•1. HOW DO CANTEEN VENDORS HANDLE THE FOOD SERVICE IN THEIR
FOOD STALLS?

•2. HOW TO CANTEEN VENDORS CONTROL THE CASH FLOW OF THEIR

STALL IN TERMS OF PERCENTAGE?

•3.HOW DO THEY DEVELOP THEIR MARKETING STRATEGY FOR THE

CUSTOMERS TO BUY THEIR PRODUCT?
 SCOPE AND
DELIMITATIONS
THE FIVE CANTEENS IN THE ADAMSON
UNIVERSITY
• OZ CANTEEN (OZANAM CANTEEN)
• ST CANTEEN (ST. THERESE CANTEEN)
• SV CANTEEN (ST. VINCENT CANTEEN)
• MERALCO CANTEEN, FRC CANTEEN (ST. FRANCIS REGIS CLARET CANTEEN)
• JP CANTEEN (JOHN PERBOYRE CANTEEN)
SIGNIFICANCE OF THE
STUDY
•THIS STUDY WILL SERVE AS AN EYE OPENER AND AN ENHANCEMENT TO
ALL CONSUMERS WHO DO NOT YET HAVE A BACKGROUND OF WHAT
SCENARIOS ARE HAPPENING BEHIND THE COUNTERS OF EVERY
BUSINESS MOST ESPECIALLY WHEN IT COMES TO THE MANAGING OF
MONEY.
• THIS STUDY WILL SERVE AS AN EYE OPENER AND AN ENHANCEMENT TO ALL CONSUMERS
WHO DO NOT YET HAVE A BACKGROUND OF WHAT SCENARIOS ARE HAPPENING BEHIND THE
COUNTERS OF EVERY BUSINESS MOST ESPECIALLY WHEN IT COMES TO THE MANAGING OF
MONEY.

•FIRST, THE ABM SENIOR HIGH SCHOOL STUDENTS OF THE ADAMSON

UNIVERSITY.
•SECOND, THE COLLEGE STUDENTS THAT ARE TAKING UP A COLLEGE
PROGRAM THAT IS IN-LINE WITH THE TOPIC OF THIS RESEARCH.
•IN ADDITION, THE PEOPLE WHO ARE PLANNING TO OPEN A BUSINESS.
THIS STUDY WILL SERVE AS THEIR GUIDE AND BLUEPRINT AND MAY
BRING INFLUENCE IN MAKING DECISIONS REGARDING THEIR CAPITAL
AND BUDGETING AS WELL.

•LASTLY, THE PEOPLE WHO ARE SUFFERING A FINANCIAL STABILITY

FAILURE IN THEIR BUSINESSES.