Summer Internship

Program Report
On
RELATIONSHIP MANAGEMENT AT ABHEDYA
SURAKSHA
(WITH REFERENCE TO DEALER AND DISTRIBUTOR)
Introduction
to
Relationship Management
The supervision and maintenance of relationships between a
company and its external partners, especially its clients is known as
relationship management.
Relationship Management types:-
• Customer Relationship Management (CRM)

• Business Relationship Management (BRM)

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

• It is the combination of practices, strategies and technologies.

• Companies use it to manage and analyze customer interactions and data throughout
the customer lifecycle.
• Improves customer service relationship.
• Helps in sales growth.
The Importance of Customer Relationship
Management

To Help you get To Avail a To help your

Service-Ready Comprehensive Business Expand
Customer History

To Gear you up To train Human To help you Optimize

with the Required Employees Conversion Probability
Products
4
Business Relationship Management (BRM)
• It is a B-to-B relationship.
• It includes vendors, suppliers, distributors, and other associates.
• Promotes a positive and productive relationship between a company and its business partners.
• It also helps with dispute resolutions, contract negotiations, and cross-sale opportunities.
The Importance of Business Relationship
Management

Better alignment and Achievement of business Greater understanding

integration of services outcomes and delivery between the business and the
targets service provider

Better user experience and Means of resolving

increased customer satisfaction disagreements before things
spiral and escalate out of
control
6
INTRODUCTION TO THE INDUSTRY
• Security systems market is expected to grow from USD 33.47 billion in 2019 to USD 55 billion by
2023
• Development in IOT is also a reason responsible for growth of security system.
• Market is generally segments on the basis of products like cameras, sensors, fire sprinklers &
extinguishers, alarms, panic buttons, biometrics, RFID, smart cards, and electronic locks.
• Most enterprises are expanding their technological capabilities to adopt home cloud solutions
and app-based home security systems.
• The high initial installation cost of the systems is likely to limit the market growth.
MAJOR KEY PLAYERS
• United Technologies Corporation Nortek Security & Control LLC,
• Vivint Inc.,
• Control4 Corporation
• Honeywell International Inc.
• Tyco International Ltd.
• ADT Corporation
• Godrej & Boyce Manufacturing Company Limited
• Assa Abloy AB
• Allegion PLC
• Axis Communications AB
• SimpliSafe, Inc.
• HikVision Digital Technology Co. Ltd.
Introduction to the company
Abhedya Suraksha
TYPE PRIVATE

FOUNDED 2014

HEADQUATER AHMEDABAD

KEY PEOPLE NIKUNJ PATEL (Founder and CEO of company)

WEBSITE www.abhedyasuraksha.com
Products of Abhedya Suraksha
• Security Panel
• Siren (Indoor and Outdoor)
• PIR Motion Detector
• Smoke Sensor
• Panic Switch
• Remote Control
• Door/Window Sensor
• Shutter Sensor
SWOT anlysis of Abhedya Suraksha
Task assigned at the company
•To understand the details of products and its marketing.
•Findings of Specific Industry information.
•To analyze the depth of information about the need of the distributor and dealers.
•To meet in different corporate offices and individuals to know their need of the product.
•To meet dealers on daily basis to generate business
Process Studied
Abhedya
Suraksha

Distributor

Dealer Dealer Dealer

 Research

Physical
Risk Taking
Distribution

Distributor

Negotiation Promotion

Information
Learning and Observations
Summer Internship Program at Abhedya Suraksha was a means to get exposure & to know the
corporate culture
• The perception of different clients towards trade product.
• Got to know the customers level of satisfaction while conversing with distributor, dealers and
clients through cold calling.
• How to present in front of clients and handle the problems with patience.
• How to present in front of clients and handle the problems with patience.
• Learnt how business dynamics and inappropriate service can result in fading client base.
• How to handle clients and understand their needs.
Skills Acquired
Communication Skills
• Internal
• External
Soft Skills
• Team Work
• Positive Attitude
• Interpersonal skills
• Leadership skills
Thank You