Professional Documents
Culture Documents
Pinto
Pinto
Group N
Summary
Cost Benefit Analysis
Ethical Issues
Change
Alternatives
Recommendation
The Ford Pinto – a small car to compete with foreign car
company competitors
Lee Iacocca
Henry Ford II
Were they morally responsible to refuse
to produce a car they knew would hurt
the customer?
Does Ford need to have a new policy that puts the has
safety of their products more important than maximizing
profits?
In Feb. 1978, Ford was sued for $128 million – more then 3
times the amount they had predicted