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Tech MGMT Session 3
Tech MGMT Session 3
Tech MGMT Session 3
TM AIMA SOUMITRA
10/7/2019
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CHAKRABORTY
Concept of Technology Transfer
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country has grown considerably in last few decades.
• Acquisition of technology cannot be regarded as a neutral
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phenomenon . It is closely bound by the economic policy
at both national & international level.
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The irreducible constraints
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– Efficiency
– Frequency of operations
–
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Volume & weight
– Bandwidth, power dissipation
• Reliability
– Reliability is the maintenance of functionality (performance
specification) over the life cycle.
• Cost
– Cost is calculated in terms of functionality
– i.e. cost per unit of performance.
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Application Space
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mapping process defines an “application space” having three
independent axes(orthogonal).
• For a given application there is a minimum performance specification ,
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minimum reliability specification and maximum allowable cost, this set
constitutes a point inn the application space.
• The total market them is then the collection of all points in the
application space.
• Any trade-off will define at best a new appilation ,at worst product will
not match any existing application.
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5
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The Experience Curve
• The experience curve reflects the evolution of unit cost with
cumulative production volume.
• The experience curve, or cost-volume( C-V) curve, teaches that, unit
cost declines with increase in cumulative volume.
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Return on Investment
• To estimate return on investment we need to superimpose price on the
C-V curve as shown below.
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Return on Investment
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• A price reduction as shown in the figure may be due to competition
or adaption of technology.
• Hashed line is for stable market.
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Necessity for Technology Transfer
• First changing competitive environment
• To have competitive advantage.
• To be in a favorable situation than competitors.
• Strategies in business area are established in consideration with some
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fundamental factors and required conditions.
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Technology Outsourcing
• Subjects of technology outsourcing
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Technology Outsourcing
• Management environment factors that promotes technology outsourcing
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Characteristic of Technology
• Assets that have economic value largely can be divided into tangible
assets which have specific form . Intangible assets which does not have
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any specific form
• Technology to be transferred can be included in the intangible category.
• In wider sense it means entire intellectual property which has economic
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value.
• Planning and executing business strategies based on understanding of
various characteristics of intellectual property is a short cut to business
success.
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Characteristics of Intellectual Property.
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and production due to the high level of intellectual origin.
• Evaluation and valuation is very difficult and transfer price and
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conditions are determined by negotiations rather than market force.
• Life cycle is relatively short.
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Motive of Technology Transfer
• In case where owner of the patent does not have the capability to
execute and there are no problem in licensing to third party.
• Problem in developing a basic patent into a commercial product.
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• Disposed for early recovery of R&D cost.
• Difficult to produce the finished good based on partial patent.
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• Sales by specialized technology development
• Individual inventor raises research & invention funds.
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Payment method of the sales price for
Patents
• Methods where the sales price and the patents rights registration are
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exchanged.
• Methods of payment and receipt simultaneously with the notification
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of the completion of transfer.
• 3rd party such as banks.
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Modes of transfer
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• Assigning or granting of industrial rights.
• Handing over technical or non-technical know how in the form of
documents, plans,diagrams and so on.
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• The communication of technical or other know how in the form of
supply of services.
• Providing technical services related to the selling or leasing of
machinery
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Modes of transfer
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• Purchase of machinery, equipment and other intermediately goods.
• Transfer of data and personnel.
•
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Granting and licenses and trademarks.
• Direct foreign investment by transnational co operations.
• Technologists’ mobility
• Technological entrepreneurship
• Interpersonal communication.
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Modes of transfer
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• Supply of equipments and materials..
Goulet adds consultant to the list proposed by Baranson.
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18
Modes of transfer
According to M.Sharif (1986) technology transfer is described as
consisting of three elements:-
Transferor
Transferee
Linkage
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• Direct
• The operations of transnational companies
• Licensing arrangements
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• Hiring of experts and contractors
• Training of technical staff abroad.
• Indirect
• Purchase of machinery, equipments, components
• Exchange of information
• Flow of books , journals
• Exhibition and trade fairs.
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Modes of transfer
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Joint venture
Licensing
Franchising
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Contracts(marketing , technical service)
Non-commercial
Review of technical publications
Training of foreign students
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Modes of transfer
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Reverse engineering(product imitation)
Reverse brain drain
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FDI in industrialized countries
Adopted by NICs
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Transfer from Advanced/Industrialized economy
Approach
Cultural Difference
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Equipment Specification
Team approach
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Planning
Program focus and execution
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Product/Processes Transfer
Transfer Procedure
Discovery of technology
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Technology valuation and demand selection
Negotiation and contracting
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Packaging
Marketing
Post Management
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Product/Processes Transfer
Licensing Methods
Exclusive license
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Non-exclusive license
Sublicense
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Cross Licensing
Package Licensing
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Cost of Technology Transfer
• Direct Cost
• Indirect cost
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