Course : ENTR6003 – Entrepreneurship 1

Year : September 2017

“Why Entrepreneur?” (L)

Session 1
F2F
 Learning Objectives

LO 1 : Identify the innovative business idea

 Sub Topics

1. Introduction
2. Overview Entrepreneurship in BINUS
3. Entrepreneurship as an Options
4. Entrepreneurial Mindset – For Entrepreneurs and
Professionals
Introduction
 Transformation of work fields.
The development of robotics,
automated systems, artificial intelligence
has change the workfields atmosphere.

The future workfields are entrepreneurs

 robotic

Shifted
Automated/
distance controlls

Lots of working
fields avaialble Artificial
intelligence
 The Result of the Shifted Conditions

Shifted

A system run by Lots of systems,

some workers Controlled by less
persons, or could
even be a single
operator, that
operates from
distance
 More Result of the Shifted Conditions

Shifted

Lots of people could have the appropriate jobs anymore,

Since their roles could be replaced by a single person that could operate the
whole things using a smart system, from distance
Overview Entrepreneurship in BINUS
 Skenario Entrepreneurship Subject

ENTRE

INKUBATOR

BP 02

EN 002

BP 01

EN 001 Sebagai dasar

EN 001 Ada eskalasi di setiap semester lanjutan.
BP01 sebagai titik awal jurusan untuk membuat
Yang sesuai dengan Bidang Studi
Dilanjutkan di EN002 untuk dipoles secara bisnis
Bisnis yang sudah dibuat mahasiswa sejak dari BP01
Dimatangkan di BP02 dengan output Bisnis Plan Ready
 Skenario Entrepreneurship Subject

ENTRE

INKUBATOR

BP 02

• Melanjutkan
EN 002 bisnis dari EN002
• Pembuatan
Business Plan
BP 01 • Melanjutkan bisnis
Ready
sesuai bidang studi
dari BP01
EN 001 • Simple business
• Mulai membuat plan
bisnis sesuai bidang • Problem solving
• Dasar pengetahuan studi
entrepreneurship • Pemahaman bisnis
• Mengarahkan mhs model lanjutan
untuk suka
entrepreneurship
• Pemahaman bisnis
model
• Pengalaman
berbisnis
Entrepreneurship as Options
 Comparison
Professionals Vs Entrepreneurs

Benefits Benefits
of Being Professionals of Being Entrepreneurs
- Potential unlimited income
- Seemingly secure - Potential development from
- Less risk time to time
- Fixed monthly income - Seemingly independent
- Fixed working hours
- Potential career development

(Not so) Benefits (Not so) Benefits

of Being Professionals
- Unlimited working hours
– even in vacation
- Undeveloped career
- Limited improvement of income
- Potentially stucked in constact
situation
of Being Professionals
- Less secure
- Ultimately high risk
- Uncertain monthly income
- Uncertain working hours
 Types of
Entrepreneurship

Small Business Entrepreneurship

- Run their own business
- Hire local employees
- Simpler goals such as making profits
- Not really concern about escalating the business into a very large
business

Scalable Startup Entrepreneurship

- Have big vision for the future

- Hire best and brightest employees
- Attract investment – venture capitalist
- Searching for a repeatable and scalable business model
 Types of
Entrepreneurship

Large Company Entrepreneurship

- Have finite life cycles
- Grow through sustaining innovation
- Offer new products that are the variants of the new products
- Large company size and culture make disruptive innnovation
extremely difficult to execute

Social Entrepreneurship

- Innovators that focus on creating products and services that solve social
needs and problems
- The goal is to make the world a better place
- Could be profitable, non profit, or hybrid
 Entrepreneurial Mindset – For
Entrepreneurs and Professionals
 Personality of Entrepreneurs

Self indepence energetic

Risk-taker
confidence of mind

Hardwork Creative Needs of Responsive of

achievement suggestions
 Personality of Entrepreneurs

Internal locus Dynamic

Of control leadership initiative resourcefulness

Good Perception
communication skill Profit orientation with foresight
Schaper, Michael.(2011). Entrepreneurship and Small Business 3-rd Asia-
Pasific Edition. John Wiley & Sons Autralia, Ltd. Milton. ISBN: 978-1-74216-
462-5.

http://casnocha.com/2011/02/the-four-types-of-entrepreneurship.html