ADJUSTMENTS TO

THE BRAND
PORTFOLIO
Migration Strategies
  The brand migration strategy helps consumers understand
how various brands in the portfolio can satisfy their needs
Migration as they change over time, or as the products and brands
themselves change over time. Managing brand transitions
Strategies is especially important in rapidly changing, technologically
of SAMSUNG intensive markets. Ideally, brands will be organized in
consumers’ minds so they know at least implicitly how they
can switch among them as their needs or desires change.