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    Emirates airline has strong backing from the Dubai government and benefits from being based in Dubai, an oil-rich emirate, which gives it advantages over competitors. However, it relies heavily on international connecting flights and faces intense competition that limits growth. It also has high costs to maintain standards. To take advantage of opportunities, Emirates can expand into new markets and routes and develop new aviation services, while threats include rising fuel costs, low-cost carriers, changing regulations, and increased regional competition.

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    strategic management of emirates

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    Emirates airline has strong backing from the Dubai government and benefits from being based in Dubai, an oil-rich emirate, which gives it advantages over competitors. However, it relies heavily on international connecting flights and faces intense competition that limits growth. It also has high costs to maintain standards. To take advantage of opportunities, Emirates can expand into new markets and routes and develop new aviation services, while threats include rising fuel costs, low-cost carriers, changing regulations, and increased regional competition.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    44 views4 pages

    Emirates

    Uploaded by

    nitanshmalhotra
    Emirates airline has strong backing from the Dubai government and benefits from being based in Dubai, an oil-rich emirate, which gives it advantages over competitors. However, it relies heavily on international connecting flights and faces intense competition that limits growth. It also has high costs to maintain standards. To take advantage of opportunities, Emirates can expand into new markets and routes and develop new aviation services, while threats include rising fuel costs, low-cost carriers, changing regulations, and increased regional competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    STRENGHTS

    • Strong Backing of Dubai Government.

    • Strong Hub in Dubai


    • Advantage of Being Present in Oil Rich Emirate
    • Satisfied Customer and Preferred Airline of
    Customers
    • Strong workforce
    • Emirates has an impressive portfolio of
    sponsorships
    • a tremendous reach of area in the world
    • Less dependence on third party service
    providers
    WEAKNESSES
    • Relying Heavily on International Onward
    Moving Traffic
    • Intense competition means limited market
    share growth
    • High cost of maintaining bench-mark
    standards
    • High fares
    OPPORTUNITIES
    • Look for new and emerging markets to earn increasing revenue by
    operating flights on the international routes
    • Develop continuously new generations of more advanced airline and
    aviation services
    • Sourcing out new routes
    • establish smaller hubs outside Dubai
    THREATS

    • Rising fuel costs


    • Low cost carriers (Dubai based)
    • Low cost carriers (Long haul)
    • There are consistent changes in the government
    policies and regulations
    • Rising competition in middle east

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