DETAILED CASE STUDY OF HERBALIFE

INTRODUCTION

 Herbalife is a USA based wellness company

 CATEGORY- wellness products manufacturer and distributor
 SECTOR- Direct Selling Industry
 TAGLINE- “MAKING THE WORLD HEALTHIER”
 NATURE OF THE COMPANY- Provide inner and outer nutrition products
 COMPANY PROFILE:-
 It was founded in LOS ANGELES,USA in year 1980.
 In business for 39 years.
 In INDIA, running for 19 years.(starts in year 2000).
 Operating in 94 major countries worldwise.
 Over 10 crore satisfied customers.
 Over 04 million ASSOCIATES worldwide.
 World leader in wellness industry & premier company in weight management.
 Listed in Indian Direct Selling Association (IDSA).
 Listed in New York Stock Exchange(NYSE).
 With record sales of $7.1 billion in 2016.
 OUR FOUNDER

• Founder of HERBALIFE.
• Mother died tragically at age 36 from an overdose of
prescription diet pills.
• He then goes to china and research on
herbal things at age 18
• Started HERBALIFE in 1980 at age of 24.

MARK HUGHES
(1956-2000)
 OUR CHAIRMAN & CEO

 Former president of DISNEY INTERNATIONAL

 17 Years with DISNEY INTERNATIONAL
 Accomplished tri-athlete

MICHAEL O. JOHNSON
 OUR SCIENTIFIC ADVISOR

Dr. David Heber, MD, Ph.D

(CHAAIRMAN, HERBALIFE
UTRITION INSTITUTE AND
UTRITION ADVISORY BOARD).
  Louis J. Ignarro is an American pharmacologists.
 For demonstrating the signalling properties of nitric
oxide, he received NOBEL PRIZE

Louis J. Ignarro,Ph.D
(Nobel Laureate in medicine*)
(HERBALIFE NUTRITION ADVISORY BOARD MEMBER
HERBALIFE NUTRITION INSTITUTE MEMBER)
 OUR PRODUCTS

INNER NUTRITION OUTER

NUTRITION
 OUTER NUTRITION
Just as your body needs proper nutrition for long
term health, Your skin and hair require the right
nourishment to keep you looking your best.
Herbalife’s outer nutrition products are your
secret weapon in maintaining a healthy,youthful
appearance.
 INNER NUTRITION
Herbalife consists of 3 types of inner nutrition.(1).
WEIGHT MANAGEMENT products which targets the
unnecessary fats and builds muscles for weight loss
and gain.(2).TARGETED NUTRITION helps in some kind
of diseases to control.(3).ENERGY & FITNESS promotes
energy and uplifts stamina.
OUR SPONSORED ATHLETES
OUR SPONSERED TEAMS
ADVERTISEMENT
HERBALIFE uses best methid of advertising,
that is MOUTH TO MOUTH advertising.Here
question is that why anyone advertise any
products ? Then a method comes in to
overcome problem. That is getting paid or in
other word MULTI LEVEL MARKETING (MLM).
MARKETING THROUGH PEOPLE
 SWOT ANALYSIS
STRENGTH- having science
bases products for every
prospects.
OPPURTUNITY-people are
getting obese,having heart
problems ,lack of stamina,bad
food consumption are the
opportunity to expand its products
demand.
WEAKNESS- its products
price is too high.And is out of
reach from villages.
THREAT- Blulife,unucity
which are also doing same work
but theur products costs
less.Which is more convenuent to
middle class.
OUR SOCIAL WORK

In 1998 ,Herbalife founder Mark Hughes

built an orphanage in Brazil, names CASA
HERBALIFE. Today we provide millions of
dollars in funding to 130
orphanages,hospitals, schools and
organisations in more than 50 countries and
serve nearly 1,00,000 children every year.
END OF CASE STUDY SLIDE