Santoor

• Wipro’s Santoor, with its orange colour and faint sandalwood

fragrance, promised everlasting beauty
• Promotion
• Advertisements always featured women who were mothers but were
always mistaken for college girls.
• Earlier this year, Santoor became the first soap brand from an Indian
FMCG company to touch annual sales of Rs 2,000 crore.
Dettol
• Cleaning and disinfecting wounds
• Prevents dangerous virus infecting your body
• Killing acne
• Resolve skin problems.
• Helping skin absorbing minerals
Promotion Campaigns
• The main target of the company Dettol is the middle class group.
• All the products have a sword on their green cover to indicate its
fighting spirit.
• A special offer of one soap free on purchase of three soaps
• The company focuses on having commercials based on protecting the
entire family.
MediMix
• Medimix is the world’s largest selling ayurvedic bath soap
• Prevents skin infection
• Promotional Campaigns
• Medimix has launched a new ad campaign-‘Nothing better than
Natural’
• Get SkinFit with Fast Acting Ayurveda
• multiple catchy advertising pegs such as “Tvacha Kal ke lie
taiyaar”, “Asli suraksha, kudrati Suraksha”