Media and Information

Languages
BY:
MARIELLA BATALLONES KIANA DAROY
JERICHO PELAYO ABDUL ALEJANDRO
Media and Information
Laguages
a. Codes, Conventions, and
Messages
b. Audience, Producers, and
Other Stakeholders
A.1
Codes
 are the systems of signs, which
create meanings.
 it is divided into two categories
-Technical Codes
-Symbolic Codes
A.1.1
Technical Codes
 are the ways in which equipment
is used to tell the story in a media
text, for example the camera
work in a film.
A.1.2
Symbolic Codes
 show what is beneath the
surface of what we see. For
example, a character’s action
show you how the character is
feeling.
A.2
Conventions
 are generally accepted ways of
doing something.
 There are general conventions in any
medium, such as the use of
interviewee qoutes in a print article,
but conventions are also genre
specific.
A.3
Messages
 the information sent to a
receiver from a source.
 a communication in writing, in
speech, or by signals.
B.1
Audience
the group of consumers for
whom the media message
was constructed as well as
anyone else who is exposed to
the message.
B.2
Producers
People engaged in the

process of creating and
putting together media
content to make a finished
media product.
B.3
Stakeholders
 Libraries, archives, museums,
internet and other relevant
information providers.
END