Branding project

Submitted to: Prf.

Deepanjali.
Submitted by: Sushma
 Brand
Culture

Brand
Presentation Vision

BRAND INDENTITY

Brand
Relationships Personality

Brand
Positioning
Brand culture
Cadbury’s best campaigns have always
been insight-led and delivered with
creativity and bravery, which makes
the work memorable in popular
culture.
Brand relationship
“People feel like they own it. Because
it’s chocolate, it’s emotional. People
feel like they have a personal
relationship with it.”
Brand personality
“It said the heart of Cadbury is about
belonging and connection. It’s about
bringing people closer together. We
also felt that while joy is entertaining,
people are looking for purpose from
brands. What is the meaningful thing Vision
that the brand is standing for?” Working to gather to create
Brands people love.
 Brand Positioning
%of retail value rsp Company 2007 2008 2009 2010

Ferrero rocher7 Ferrero spa 13.96 14.11 15.03 15.51

Kitkat Nestle Singapore ltd 7.26 7.66 7.65 7.67
M&M’s Mars food inc 5.90 6.03 5.86 5.75
Kinder bueno Ferrero SpA 3.63 3.82 3.82 3.87
Snickers Mars food inc 4.19 3.96 3.96 3.86
Mars Mars food inc 4.19 4.04 3.82 3.73
Delfi Delfi Singapore ltd 3.08 3.33 3.14 3.03
Cadbury’s dairy milk CadburySingapore ltd 3.43 3.17 2.18 2.85
Cadbury’s time out CadburySingapore ltd 2.64 2.64 2.59 2.58

After Eight Nestle Singapore ltd 2.53 2.58 2.57 2.58