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BE1 Introduction V1.2
BE1 Introduction V1.2
BE1 Introduction V1.2
BBA LLB
Introduction to Business Environment
Business Environment
Concept, Definition & Importance
Internal
External Environment of Business
Business Environment
Concept
Definition
Importance
Meaning of Business Environment
Business Environment consists of all those factors that
have a bearing on the business, such as the strengths,
weaknesses, internal power relationships and orientations
of the organisation; government policies and regulations;
nature of the economy and economic conditions; socio-
cultural factors; demographic trends; natural factors; and,
global trends and cross-border developments.
Factors Influencing Business Decision
Micro BE
Macro BE
Forces Driving Industry Competition
The Common Entry Barriers
1. Government Policy
2. Economies of Scale
3. Cost Disadvantages Independent of Scale
4. Product Differentiation
5. Monopoly Elements
6. Capital Requirements