The Five Product Levels Template

Use this template to describe the levels of your product, starting with the Core Benefit. At each level, attempt to
differentiate your product,

Core Benefit:
●
●
●
Generic Product:
●
●
●
Expected Product:
●
●
●
Augmented Product:
●
●
●
Potential Product:
●
●
●

www.expertprogrammanagement.com