Assignment 1

Entrepreneurship

Usama Bin Mansoor

 Assignment Objective
Objective:

The main aim of this assignment is to get students to

engage in practical tasks that will not only increase their
confidence but give them a better understanding of the
real world.

NOTE: This is not a group task and should be done

individually.
 Assignment
Picking any business of your choice, conduct an interview
with a businessman/woman in Islamabad. The interview
can be done in person or you can send a list of questions
to them via email if you are certain they will reply back to
you.

Write an essay based on the interview conducted. (Think

creatively on the factors given in the next slide and also
highlight some other factors that you will ask them.)

Also take into account how the business is contributing

towards the economy and the strategies they should have to
gain competitive advantage.
 Factors to consider
How is it entrepreneurial?

Market (size, growth etc.) – uniqueness of the idea.

Growth factors – (and future prospects) .

Competition

Fit with skills (people)

Management style (also link it to the theories of motivation we

have studied in class)

Financing the business

Other factors that you think are relevant (will get extra marks)
 Coursework
Contributes 5% of the assessment for this module.

1,800 – 2000 words

No more than 2000 Words

Add an APPENDIX page at the end of the essay with the

list of questions you asked the interviewee.

Submission Date: 22nd March 2018 (soft copy to be

emailed to me, and hardcopy submitted in class)

No late submissions please!

What gets you top marks?

Clear structure
Use of relevant frameworks
Good writing (can use “chapter headings”)
Evidence of background reading
Evidence of original thinking
BE DETAILED and to the point