Competitor Growth Drivers Business Model Implementation Marketing Plan Financial

Current Scenario
Analysis Plan Projections

Traditional Health Insurance Processes

Exploration & Underwriting

Binding Renewal
Submission (Quoting)

Claims 3
3rd Party Data
2 Servicing

Risks are priced based on the data customers submitted and some 3rd party data, INDIA – An Attractive Market
1 including historical data and predictive indicators, against loss models and clusters
created by insurers based on historicalstatistics

2 After binding, insurers and customers do not interact until renewal unless specific
events are triggered such as claims (e.g., accidents) or servicing (e.g., address
change)
3 Customers’ usage and losses are reflected in their risk profile only in the underwriting • Approximately • Number of Internet • The per capita • India has a high • The
process during the next renewalcycle 28% of India’s users in India income in India proportion of a government
population can currently stands as has been on a young population, has been
Improvement opportunities in the traditional Health Insurance model be classified as 566 million, and is rising trend, and the young, taking
belonging to expected to clock boosted by an working population multiple steps
Backward-looking the middle double digits increase in rural is larger in number to increase
Limited interactions Passive growth to reach
class per capita as compared to the the
Despite the gradual Profitable, claim-free • 14% of this 627 million by 2019 incomes non earning
Insurers only react to penetration
improvement on the accuracy end • The per capita population
customers typically do not customers’ predicted risk population is of healthcare
of loss prediction models, lower middle • This growth will be income is • By 2020, India’s
interact with insurers until profiles upon binding and at and insurance
losses are predicted using class and 3% is driven by in crease expected to cross median age will be
renewal, limiting insurers’ renewal, with little to no products in
historical indicators. Most a part of the in number of INR 1 Lakh per 28 years, which is
ability to demonstrate value visibility into proactive risk India
pricing models do not adjust upper middle internet users in annum by the much lower than
to them and develop management opportunities
to real-time individual class rural India next decade that of countries
throughout the policy term
behavioural and usage data. stickiness like China and US.
 Competitor Growth Drivers Business Model Implementation Marketing Plan Financial
Current Scenario Plan
Analysis Projections

Timeline of Implementation Plan

11th-12th Month (Phase 5)

 Commence branding and marketing activities, by carrying out online and offline marketing for our connected
healthcare & insurance products

5th -6th Month (Phase 3)

7th-10th Month  After finalizing the required features from phase 1 & 2, develop a dedicated application
(Phase 4) for the connected healthcare & insurance product. Follow a DevOps model with
incremental development drops
 Roll out the product and enroll the customers in the app
 Upgrade the features and services as per ongoing
customer feedback
1st Month (Phase 1)
 Carry out market research to analyze
customer requirements in a connected
Lorem I2nd – 4th Month (Phase 2) healthcare & insurance product to come up
with the appropriate price point
 Initiate negotiations with partners such as hospitals, pathological labs,
doctors, health fitness apps, health consultants, fitness and gym
trainers, electronic health device manufacturers, government etc, and
agree on a set of regulations & standards
 Competitor Growth Drivers Business Model Implementation Marketing Plan Financial
Current Scenario Plan
Analysis Projections

Phases of Implementation Plan

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Market Research
Methods : Online Survey,
telephonic interviews, PIs, FGDs,
Offline Survey Forms
Focus Parameters : Willingness
to pay, preferred services &
features, preferred channels,
customization preferences, tech
savviness
Regions: Tier 1 and 2 cities, rural
towns of our target customer
segment
Sample Size: 10,000 across
different social economic strata
in Tier 1 , 2, 3 cities, pan India
Partner Negotiation
To negotiate with the partners to
finalize
• Contracts and agreements
• Terms and Conditions
• Revenue & Cost sharing
model
• Goal Setting
• Roles & Responsibilities
• Partner requirements
• Key Performance Indicators
• Promotional Strategies
App Development Product Launch Marketing Activities
• To publish the RFP for app • After detailed testing and • Engaging customers using AI
development trial run the product will be chatbots
• Analyse the responses and launched via app • Promotion through Self-help
evaluate them to select • On boarding of customer groups, corporate society
suitable vendor starts • Strategic alliance and
• Negotiation of terms & • Periodic updates, partnerships
conditions, price, improvements and addition • Television Ads
maintenance and support, of new features • Using sales agents and
UI design, incremental • Gathering customer existing network
update etc. feedback and opinions • Customer referral program
• To follow DevOps model to about the connected health • Influencer Marketing
implement updates and new scheme
features

Long Term Inclusion of more Different marketing and App Update, adding Strategic Partnerships Cross Selling
Implementation stakeholders or business promotional activities (referral new services, & Acquisitions Activities
Plan partners programs, campaigns etc.) packages