NINTENDO MARKETING STRATEGIES

Id:9503
 INTRODUCTION TO NINTENDO

• Nintendo is a major name in the world of gaming. It is leading video

game brand and a major name in the field of home entertainment.
Nintendo develop, manufacture and sell entertainment products.
Products created by Nintendo include dedicated video game platforms,
playing cards, and other products.
 MARKETING MIX OF NINTENDO 

• Marketing Mix of Nintendo analyses the

brand/company which covers 4Ps (Product, Price,
Place, Promotion) and explains the Nintendo
marketing strategy.
 PRODUCT:
• Nintendo has brought a large line of gaming hardware and software. Gaming
hardware created by Nintendo include Nintendo Switch, Nintendo 2 DS, Nintendo
3DS, and more. The company has also created a large series of video games that
include Super Mario Bros, Fitness Boxing, and more. Some of the mobile games
created by Nintendo include Dragalia Lost, and Miitomo. It has brought games for
all age groups from early childhood to teen and mature players. Some of the most
famous characters created by Nintendo include Mario, Zelda, and Kirby. The types
of games Nintendo has created include action & adventure, role playing, puzzle &
strategy, music & fitness, sports & racing etc. The company offers around 3,750
action and adventure games. It has also created educational games for kids.
 PLACE

• Nintendo’s headquarters are in Kyoto, Japan. However, it has regional offices in other parts
of world too. Its Europe headquarters are in Germany. There are Nintendo regional offices in
various countries across Asia pacific, Europe and Americas. Its U.S. headquarters are at
Redmund, Washington. Nintendo sells using both online and offline channels. It sells from
its own website and several more retail channels.
• Other retailers that sell Nintendo products in US include :
• Amazon
• Best Buy
• Chapters
 PRICE
• The company has sold more than 4.6 billion video games and around 725 million
hardware units. It has created products in varying price ranges. The company offers
some free games also. Most of the paid games are priced in an affordable range
from $15 to $100. The company has released around 1,100 games in the least price
range at 0 to 5 dollars. Nintendo released around 50 free games. Around 1,200
games are in the $5 to $ 10 price range.
• The gaming console Nintendo switch is priced at $300. Other gaming products and
accessories by Nintendo are also priced affordably. The new Nintendo 3DS XL is
priced at $200 only. The company also offers regular sales and deals. It helps attract
customers and promote the company.
 PROMOTION:-

• Nintendo uses several channels for promotion. The main channel of promotion for
Nintendo is its own website. However, the company also uses several more channels
including the social media. The company sells through several retail brands. These
brands include online retailer Amazon and more. It has millions of followers on
social network sites like Twitter and Facebook.
• Nintendo is a leading brand in the world of gaming. However, it also uses advertising
for brand promotions. In 2017-18 year, its advertising expenses were around 700
million dollars.
BCG MATRIX OF NINTENDO