Fashio

Pitch Deck
 About Us
Indigo Apparel is a clothing brand
company based in Las Vegas,
Nevada. Operating since 2010, it
was founded by Catherine Silver who
is a model, fashion designer,
journalist and columnist.
 Mission
Indigo Apparel’s mission is:
To provide the latest and trendiest
fashion garments
To produce quality, long lasting
products
Vision
Indigo Apparel’s vision is:
To become one of the top major
clothing lines in the country
To establish up to 10+ branches
nationwide by the year 2030.
 The Team

Jamie Oliver Vanessa Sky

Chief Operating Office Head - Fashion Design

As the overall head of Indigo As the leader of the fashion

Apparel, she manages and design team, she finalizes and
sustains the company’s secures the quality of the
development and growth. designs produced.
 The Team
Nathan Sunday
Assistant - Fashion Design
As the fashion design head’s
assistant, he shortlists the
tentative product designs and
ensures its quality prior to
production.
Ellis Ramone
Marketing Manager
He is in charge of the overall
planning; implementing and
controlling strategies for company’s
sold products and managing the
company’s impact and media
presence.
 The Problem
According to a study conducted by Sarah
Chu in September 2016, around 70% of
individuals in the city of Las Vegas who
hosted fashion events reported having
guests who were unsatisfied with the
recent unique trends produced by
various clothing line companies. Thus,
as many as 250 clothing lines closed in
the year 2017 due to financial problems.

70%

70% of individuals in the city of Las

Vegas who hosted fashion events
 Our Solution
Indigo Apparel offers a new wave of
apparel that fits aims to be accessible to
everyone. We possess professional and
experienced staff consisting of
professional fashion designers and
experienced marketing staff who are
dedicated to produce timely designs for
the fast growing fashion industry.
 Advantages
We know that top notch quality
assured garments can give a clothing
company the positive reception every
designer aims for. Indigo Apparel
possesses the passion necessary to
create unique clothing styles and
designs that clients can happily invest
in.
 Elegance
Our newly launched project “ELEGANCE”
is aimed to promote new designs from our
fashion design team. With over 45 never
before seen designs, our team aims to
start new trends that will soon become
classics in the fashion industry at
affordable prices starting at $10.25.
 Traction
Based on a census conducted by the Las
Vegas Statistics Office, Las Vegas has a
total of 641, 676 residents as of 2017.
About 83.5% or 535, 799 of the
estimated population are students and
are individuals whose ages are 25+ who
spend on average between $8.99 and
$49.99 on clothing and accessories on a
monthly basis.

83.5%

average between
$8.99 and $49.99
 Target Market
The chosen target market will be the
residents of Las Vegas, Nevada. This specific
group of individuals was chosen based on
the following factors :

[FACTOR]
[FACTOR]
 Competition
As of 2016, Indigo Apparel concluded that the
following companies are direct competitors on
the basis that they offer similar products and
services :
Exquisite offers a variety of vibrant vibe clothes
and garments starting at $11.99.
Prima offers wide-range classic and retro
inspired apparels starting at $10.00
Troop provides a variety of 90’s and 2000’s
inspired garments starting at $9.99.
 Alternative Solutions
Indigo Apparel will provide solutions such as
the following :

[SOLUTION]
[SOLUTION]
 Business Model
The company will utilize the following business
model which will be implemented by January
2019:

[SPECIFY BUSINESS MODEL]

Revenue will be expected by April 2019.

 Schedule
The company’s schedule will be as follows :

[SPECIFY COMPANY SCHEDULE]

 Investing
In order to officially begin, the company will require a budget estimated between
$45,000.00 and $50,000.00 and will be collected from the following sponsors :

1. Rainbow Garments Manufacturing

2. Valiant Cloth and Linen
3. Vanity Fair

This budget will be utilized as follows :

Starting Capital Office Rental

40% 10%

Raw Materials Employee Salaries

20% 10%

Photo-shoot Marketing
10% 10%
 Contact Us
Visit our office every Monday to
Saturday from 9am to 6pm at
[ADDRESS].

Contact [NAME OF COMPANY]

through any of these contact
details :

[Phone Number]
[Email]
[Website]
[Social Media Account/S]
Thank
You