Business Relationships

 South Africans value personal achievement and

competitiveness; they are goal-oriented and individualistic
 There are no complicated rituals or procedures for meeting and
greeting. Handshakes are the most common way to greet
someone. Business cards are usually exchanged at the first
meeting. There are no formal rituals for exchange but it is still a
good idea to have your card printed in both English and
Afrikaans.
 South Africans are transactional and do not require a personal
connection before making decisions. Recognize that business
relationships should be limited to business. Loyalty and
trust will be based on facts and figures. Present yourself in a
clear, direct manner.
Business Communication
 Although a bewildering array of languages and dialects are
spoken within Africa the common Business language is
English and most people you meet in any international
business setting will speak the language.
 They prefer face to face meetings to more impersonal
communication mediums such as email, letter or
telephone.