“MESSAGE”

1. Content 2. Structure
 Referential  Guides or directs his
 The Ideas the listeners.
speakers says as he  Coherent pattern of
thinks about organization is indeed
something. significant.
 Relational  Message should be Well-
Structured or Organized.
 The speaker’s ideas
insinuate that there
is a relationship
between him and
his listener.
 “MESSAGE”
3. Style
 Careful manner of gathering and
arranging the words to express the
speaker’s message.
 Personal and Impersonal, Literal or
Ironic, plain or elevated, philosophical
or poetic.
 What is the purpose of the
message?

1.
Informative Messages
 Pieces of information shared with someone for the
purpose of communicating.
 Should be very clear, direct and easy to understand.
 What is the purpose of the
message?

2.
Persuasive Messages
 To influence an individual or group to take certain
detailed actions.
 Also tackles and solves any doubts and objections.
 What is the purpose of the
message?

3.
Goodwill Messages
 Used to demonstrate a sense of kindheartedness,
benevolence, and responsiveness.
 Examples - Messages of appreciation,
congratulation or positive feedback.
Ways to convey your message more clearly
(Nielsen, 2015)

 Provide an example.
 Refer to the source.
 Check for understanding.
 Ask for Feedback.
Identifying the Target Audience

 Refers to Group of
communicator is
Primary objectively trying to
convince.

Target  May be more than one

primary target audience
for communication
Audience tactic.
Identifying the Target Audience

Refers to people or
groups who are less
Secondary important and
relevant to the
Target communication
efforts, but who to
Audience be given
opportunity to
receive the
message.
Identifying the Target Audience
The following questions can
help the possible target
audience:

Secondary  What explicit action or

behavior needs to be
changed to address the
Target objectives or solve the
issue at hand?

Audience  Which audience best

helps meet the specific
strategy goals?
Identifying the Target Audience

 Is the audience
Secondary persuadable?

Target  Can the target audience

realistically be reached
with program resources?
Audience
Other Ways of Presenting the
Message

PRINT
PRINT
Other Ways of Presenting the
Message

FACE-TO-FACE
FACE-TO-FACE
 Other Ways of Presenting the
Message

TELECONFERENCE
TELECONFERENCE
Other Ways of Presenting the
Message

VISUAL
AIDS
VISUAL AIDS