• GROUP 7

SHARMA • ADARSH SHUKLA

INDUSTRIES • KANUPRIYA GATHORIA

• SHIVENDRA KADAM
• SIDDHARTH PAL
• MEET UNADKAT
 • Sharma Industries started in 1970 by Rammanohar
Sharma
• In 1990 opening of Indian economy SI focused on
international expansion and acquired small
companies in different countries
• Most products sold in local brand name or were
partners with major industries
• SI subsidiaries are autonomous in nature, central
department control –
INTRODUCTION • corporate relations and public affairs
• finance and acquisitions
• legal and administrative
• Other functions remained under individual
subsidiaries
• Company manufactured in 3 category
• Industry Product
• Consumer Product
• Electronics
 • As Subsidiaries worked independently some problems
started to occur
• Problems started to arise in three areas
1) Independence made difficult to make consolidate
financial reports worldwide &gain the efficiencies of
uniform information and reporting systems
2)Each subsidiary's major decisions were
concentrated in their regional area rather than
PROBLEM worldwide, most of time and resource spent on local
projects
3) There is no transfer of technology, ideas or
innovation between different regional subsidiaries
around globe
• Cost of manufacturing is gradually increasing while
profit decreasing per year
 • We will go with first option and create a international
department at headquarter
• The responsibility of the department would be to
coordinate to transfer of technology product
manufacturing and marketing worldwide to the existing
organization structure
SOLUTION • Report pointed out that better coordination would reduce
manufacturing cost by 7% and increase market potential
by 10%
• Saved cost can be used in research and development to
improve quality of products