EGMP48

Maggi Marketing Mix

An Marketing analysis of Maggi product in India. This presentation has been
compiled by the below participants of IIMB EGMP – Batch 48 under the
Guidance of Prof. Avinash Mulky.

Harika Narayandas (EGMP48021); Jyothi Prasad (EGMP48027); Lokesh Patel (EGMP48031);

Sainath Venkataraman (EGMP48051); Vishwanath Halyalkar (EGMP48072).
 1. Maggi Products EGMP48

TABLE OF CONTENTS
2. Consumer Behavior

3. Company Analysis

4. Competitors Analysis

5. Segmentation and Targeting

6. Positioning

7. Marketing Mix
Maggi Product in India EGMP48
Consumer Behavior EGMP48
Company Analysis EGMP48
Competitors Analysis EGMP48
Segmentation and Targeting EGMP48
Positioning EGMP48
Marketing Mix EGMP48
 EGMP48

Participants of EGMP – Batch 48

Module 2 – Marketing
Presentation on Maggi Marketing Mix

Harika Narayandas (EGMP48021) ;

Jyothi Prasad (EGMP48027) ;
Lokesh Patel (EGMP48031) ;
Sainath Venkataraman (EGMP48051) and
Vishwanath Halyalkar (EGMP48072).