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OF QUALITATIVE RESEARCH

I. PREPARATION

 Be fully prepared prior to the interview. Be
knowledgeable about the topic to be discussed.
 Research prior to the interview by visiting the
interviewee ahead of time.
 If there are websites or books about the person or
company, read them to gain information.
 Make notes when researching the topic that can
later be used to form questions asked during the
interview.
II. FORM QUESTIONS

 Create questions to ask before the interview
begins.
 Prepare more questions than you expect to ask in
case the interview lasts longer or the questions are
answered faster than first thought.
 Over preparation is better than no preparation.
III. SHOW COURTESY

 Be courteous.
 Remember that the interviewee is giving time out
of their schedule to help with research.
 For this reason, he or she deserves to be shown
respect.
 This includes arriving on time for the interview,
politely greeting the interviewee and introducing
yourself.
 It is also important to dress appropriately.
IV. TAPE THE INTERVIEW

 Before the interview begins, ask the interviewee if
the session can be recorded.
 A tape recording of the session is very helpful to
listen to while writing out the results of the
interview.
 Whether or not a recording is made, take notes on
a note pad during the interview.
V. CONFIRM AND CLARIFY

 Clarify details during the interview.
 This includes the spelling of names, places, dates,
and times.
 For any topic discussed during the interview,
clarification to ensure accuracy is important.
VI. ENDING THE INTERVIEW

 End the session on good terms.
 This is very important because if there are further
questions that need to be asked, a positive
relationship will need to be kept.
 The interviewee should be thanked for their time
and information.
VII. RESEARCH INFORMATION

 Transcribe the interview immediately to keep the
information as accurate as possible.
 It is important to do it as soon as possible while
the facts remain fresh in memory.
 Relax, have fun and enjoy talking to your
interviewee.
THANK YOU

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