Professional Documents
Culture Documents
Chapter 7
Chapter 7
Chapter 7
Chapter 7
• STRATEGIES FOR ORGANIZATIONAL TRANSFORMATION
• Transformation, according to Webster’s Dictionary, is: ‘A change in the
shape, structure, nature of something’.
• Trussler (1998) comments that ‘the capability to gather, lever, and use
knowledge effectively will become a major source of competitive
advantage in many businesses over the next few years’.
• Approaches to the development of knowledge management
strategies
• The strategy will deal with both external and internal customers. It will be
concerned with integrating the programs for continuous improvement and
quality management that ensure that a quality product or service is
delivered to customers.
• It will also address issues relating to the recruitment, training and reward
of customer-focused staff.