 Video

According to cornish
(2004) and canton (2006)
trend is a collage of present
circumstances that extend
current patterns into the
future.
3 Commonalities:
1. Trends are a complex
synthesis of information
from a wide variety of
fields.
2. All trends use pattern
identification and
recognition to make
predictions when talking
about the future.
3. Trends use time
frames to evaluate
their evolution.
Examples:
-FACEBOOK
-TWITTER


An interest or fashion
that is very popular for a
short time.(Merriam
Webster)
Example
HOW DO THEY
DIFFER?
 is a new thing that
people are doing or
short-lived.
- Fads pretend to be
trends.
-Fads are experienced
once,but they do not
come back.
 meet the needs of
consumers and their
behaviors to last for a
long time.
-Trends become seeds of
change and part of
lifestyle.
-Trends have a much
longer lifespan.
 HOW DO WE
SPOT,ACCEPT,AND
REJECT A TREND AND A
FAD?
SPOTTING A TREND
Spotting a trend
is a gradual
change or
development
that produces a
particular result.
1. BASIC NEEDS
2. DRIVERS OF CHANGE
3. INNOVATIONS
HOW DO WE
SPOT A FAD?
Spotting a fad is
considering an amusing
distractions in the more
superficial matrix of
everyday life, that apply
gadgets, clothing, music,
haircuts, and video games.
REJECTING AND
ACCEPTING FADS
AND TRENDS
There are some
steps to reject and
accept fad and
trend:
1. You need to observe and ask
question.
why is this trend/fad
happening?
Is this something you can
support?
2.Watch who your
friends or associates
are/watch carefully what
is happening around you
3. Decide what will you do

Don't create a style that you

don't like
How this fad/trend make my
customer feel?
This is a very important
transition for us to make
and will allow us to move
from being reflexive
practitioners and accepting
whatever fad and
trendcomes along.
THANK YOU!!!
QUIZ!!!