THE EFFECTS OF CULTURE ON TRAVEL

Cultures can be defined as a “set of beliefs, values,

attitudes, habits and forms of behavior that are shared
by a society and are transmitted from generation to
generation.”

A knowledge of the culture of a country is important in

order to understand how individuals within the country
will behave.

Lack of understanding and inability to communicate

with the host culture might result in a culture shock
for the tourist.
 Culture patterns are changed by internal forces.

Within a group there are people who are more willing

than others to try new things.

Since these innovators are better educated, have high

income, and are more achievement-oriented than
others, they tend to be opinion leaders and, as such,
highly sought after by marketing people. “Mass follow
class” suggests that a destination first attracts a small
number of high-status individuals whose actions are
eventually copied by large number of persons with
lower social status.
THE IMPORTANCE OF CULTURAL TOURISM

 Cultural tourism includes all aspects of travel in

which people learn about each other’s way of life.
Thus, tourism is an important means of promoting
cultural relations and international cooperation.

CULTURAL FACTORS WITH TOURIST APPEAL

 In tourism, there are cultural factors that appeal

greatly to tourists. These are art, music and dance;
handicraft, industry and business, agricultural,
education, literature and language, science,
government, religion, food and drink, and history.
 Art
 Generally, the arts includes performing arts and fine
arts. The former refers to live theater, music, and
dance and the latter includes painting, sculpture,
graphic arts and architecture.
 PANGKAT
KAWAYAN
BAMBOO
ORCHESTRA

BUMBONG
RONDALLA GROUP
 AMORSOLO’S
PAINTING

FRANCISCO’S
PAINTING
MICHELANGELO’S SCULPTURE
 Music and Dance
 In several countries, music is a major source of
enjoyment and satisfaction to tourists. The
Philippines, Hawaii, Spain, the United States and the
Balkan States are examples. Resort hotels, in
particular, can give the visitors many opportunities
to enjoy the best local music.

 Evening entertainment programs, concerts,

recordings and sound reproduction systems are
greatly appreciated by tourists.
 Records and tape recordings which the guest can buy
to use in his home provide another effective means of
keeping in touch with the culture of a particular
country and a reminder of the country’s music.

 Dancing, in its native or ethnic forms, is one of

the most appealing aspects of a country’s culture
and can be presented as a tourist attraction.

 The color, costumes, music, setting, and skill of

form and execution add to the attraction.
 Almost all countries have native dancing
or ethnic dancing. Ethnic music and
dancing are a part of the culture and
should be used to entertain tourists.

 The best place for such entertainment are

the resort hotels. Local shows, nightclubs
and community programs present added
opportunities.
HAWAII CALLS
BAYANIHAN DANCE
TROUPE OF THE
PHILIPPINES
 THE BALLET
FOLKLORICO OF
MEXICO
THE RUSSIAN BOLSHOI BALLET
TRADITIONAL
GERMAN FOLK
DANCES

PORTUGUESE
FOLK DANCING IN
KOCKELSCHEUER
THE AFRICAN DANCE
 THAI DANCES

KABUKI DANCERS
OF JAPAN
 Handicraft
 To satisfy tourists, gifts and souvenirs for sale
should be manufactured in the country where
the purchase is made.

 Usually, a tourist is dissatisfied when he buys a

particular souvenir and then discovers later that
the article he bought was made in another
country.

 There is no substitute for genuineness.

 The locally produced article is useful and
attractive, it should be made available in
conveniently located shops.

 A visit to shops where handicrafts are actually

being made by the craftsman is an effective form
of tourist entertainment.
 Industry and Business
 Most travellers, particularly international travellers are
usually curious about the country’s industry, commerce,
manufactured products and its economic situation.

 Industry tours are a very effective way of developing an

interest in the culture of a country as well as providing a
potential market for the product being made.

 Tourist organizations should encourage tours to factories

or processing plants.
 Lists of these industrial establishments can be
prepared by tourist promotional organizations,
chambers of commerce, resort hotels, and
restaurants.

 Business or industrial groups often conduct tours to

become familiar with markets and processors in
other countries in order to develop more interest in
their products and to increase sales in several
market areas.
 Agriculture
The agriculture of a country may be interesting to
a large segment of tourists. Dairy undertakings,
fresh fruits and vegetables, crops, poultry and
livestock are types of farming which are important
elements of culture.

 An important aspects of tourist services in rural

areas is the farmers’ market in which local
agriculture products are sold to the travelers.
 Food And Drinks
This is the one of the identity of one
country, it is part of the culture to have food
and drink. The tourist want to try the
different types of food and drinks around
the world restaurants and hotel make a
dishes and drink have uniqueness about their
culture that represent their own country.
 History
The one important thing that we need to know is
the history of one place, because that history give
the guild how to communicate to the person in
that place. Museum is the place when you see and
read the history of one place the tourist want to
see the different types of history around the
world.