THE IMAGE OF BEAUTY IN

WOMEN BODY LOTION

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Siti Arofatul Muharomah
1135030248
English Department, Faculty of Adab and Humanities, Universitas Islam Negeri Sunan Gunung Djati
Background of Research Research Question
• What are the types of representament and object
Advertisement in women body lotion advertisement?
• What are the relation between representament,
object and interpretant of slogan in women
body lotion advertisement?
Sign

Semiotic
 THEORITICAL FRAMEWORK

• Charles Sanders Pierce’s theory

Triadic relation of sign

Interpretant

Representament Object
 THE ANALYSIS RESULT
The Types of Representament and object in Woman • Emeron Lovely Natural: Skin So Natural
Body Lotion Advertisement So Lovely

Emeron lovely natural as

the object of this
advertisement

A brand Skin So Natural, So Lovely

Slogan as the name of as the representament of
representament the product this advertisment
as the
object
• The Relation of Representament, Object and Interpretant of Slogan in Emeron Lovely
Natural: Skin So Natural, So Lovely

Interpretant: using the

Emeron Lovely Natural
can make the user skin
look like a naturral beauty.

Representament: Skin So Object: Emeron Lovely

Natural So Lovely Natural
 REPRESENTAMENT
• The structure of Emeron’s Slogan
Representament
NP

Qualisign Sinsign Legisign N AP AP

The word of The slogan of
The colors of
Natural the
the picture Adv.p A Adv.p A
advertisment

Deg deg

Skin So Natural So Lovely

Object Interpretant

Rheme • Interpretant of
Icon Index Symbol qualisign
• The picture of • The bottle of • The slogan of
this the product the
advertisement advertisement
Decisign • Interpretant of
sinsign

Argument
• Interpretant of
legisign

First, the researcher found triadic relation
of sign in the advertisement. There are so many
signs are found in women body lotion
advertisement, However, the researcher focused
on the slogan of the advertisement as a sign or
representament, and the name brand of the
product as an object. The last is the interpretant.
Interpretant is the meaning of the reprseantament,
therefore, in this research, the researcher
concluded that basically women body lotion
advertisement offer the same beauty product for
women that is product for skin care. However,
every company want to make their product look
excellent to others in term of skin care. Thus, the
company tries to show the something which can
attract the consumer attention, such as making a
slogan that can represent the superiority their
product
CONCLUSIONS
Second the researcher found sign
classes in the advertisement, such as
qualisign, sinsign and legisign in the
representament of advertisement, icon, index
and symbol in the object of the advertisement
and rheme, dicisign and argument in the
interpretant of the advertisement. Every sign
classes has a message meaning. The message
meaning of these advertisement can be seen
from the slogan of the product, because the
slogan represent the superiority of the
product.
Thanks for your attention 
Wassalam