HISTORY OF
Founded in 1945 as a manufacturer of locomotives, the company
Jehangir Ratanji Dadabhoy Tata
was a French-born Indian aviator,
entrepreneur, chairman of Tata Group and
the shareholder of Tata Sons. Born into the
Tata family of India, he was the son of
noted businessman Ratanji Dadabhoy
Tata and his wife Suzanne Brière
manufactured its first commercial vehicle in 1954 in a
collaboration with Daimler-Benz AG, which ended in 1969. Tata
Motors entered the passenger vehicle market in 1988 with the
launch of the TataMobile followed by the Tata Sierra in 1991,
becoming the first Indian manufacturer to achieve the capability
of developing a competitive indigenous automobile.[4] In 1998,
Tata launched the first fully indigenous Indian passenger car,
the Indica, and in 2008 launched the Tata Nano, the world's
cheapest car. Tata Motors acquired the South Korean truck
manufacturer Daewoo Commercial Vehicles Company in 2004
and purchased Jaguar Land Rover from Ford in 2008.
Logo Evolution

1991 • Tata Group underwent a re-branding process

2019
in mid-1991. All of their products featured
the all-new three-dimensional Tata logo
before early 2000. Its origin traces back to
the Indica car brand which incorporated a
straight-lined “T” in the ring.
• The hugely popular blue-colored Tata logo
was designed with the help of Wolff Olins, a
world-renowned London-based branding
agency.
• The Tata logo symbolizes fluidity and
adaptability. It is also said to depict a
fountain of knowledge, or a tree of trust
under which people can take shelter.
Different Model Launched Since inception
2008
2009
2009
Launch of Tata Indica Vista.
The new generation of indica
India’s first cheap microcar
2011
Launch of Tata Sumo Gold
 2015

Launch of Tata GenX Nano

New design language (IMPACT 2.0)
2018

Launch of new Tata Tiago JTP

2019
Launch of New TATA
Tiago NRG
Upcoming model 2019-20

TATA Q501 TATA ALTROZ Tata Buzzard

Tata H2X Tata EVision Electric
Design evolution in their various models
Vanishing point

Indica Indica Vista

Bolt
Vanishing point

Indigo Indigo Manza

Design evolution in their various models

The Silhouttes and beltline are

different of both the generations
Tata Sumo Gold The rear and front hang of vehicle of
latest generation is more shorter than
previous generation.

Tata Sumo Grande

 The Silhouttes and
betline are different in
three of the generations,
The rear hang of vehicle
of latest generation is
more shorter than
Indica previous generation.
Indica Vista

Bolt
The Silhouttes and beltline are different of all four of the
generations.
The rear and front hang of vehicle of latest generation is more
shorter than previous generation. The lines are more sleeker and
sharper in new generations

Indigo Indigo CS

Indigo Manza Zest

 The Silhouttes and beltline are similar of both
the generations.
Safari The rear hang of vehicle of latest generation
is more shorter than previous generation. The
lines are more sleeker and sharper in new
generations

Safari Storme
Silhouette Evolution
Hatchback Sedan SUV/MUV
Grill Evolution
Design Philosophy
Design is an integral element of innovation.. In keeping with our transformation journey, we
introduced the IMPACT Design philosophy for our passenger vehicles in 2016. IMPACT Design
formed the over-arching design brand which stood for ‘Immediate IMPACT at first sight. Lasting
IMPACT over time.

Building on the Impact Design philosophy, we introduced the second phase of our exciting design
philosophy in the 150th anniversary year of the Tata Group - IMPACT Design 2.0. Introduced in January
2018
The IMPACT DESIGN 2.0 Philosophy is refreshed under the 3 ‘Ex’ and 3 ‘In’
The exteriors design is defined through ‘EXciting’, ‘EXpressive’ and ‘EXtraordinary’ features:
The interior design is defined through ‘INviting’, ‘INtelligent’ and ‘INtouch’ features
Design Philosphy Evolution

Mr. Pratap Bose -:

Earlier we were talking about Impact Design the first wave.
The outcome are the Tiago, Tigor, Hexa and Nexon. They
received very good response from the market.
We are number 2 in the customer support index survey. So
I see a lot of positive signs. Now, we are moving to the
next phase of Impact Design, which is called ‘Impact 2.0’
in which our new Harrier is designed under the OMEGA
platform and it will be followed by our first product on our
ALFA platform.
Since the first wave of design was so much liked and
appreciated the second generation Impact 2.0 is going to
be spectacular. You have seen a bit in H5X and 45X. But
Pratap Bose H5X will be a reality very soon and 45X will come later.
Head of Design
TATA Motor