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    Milo

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    Aditi Agrawal
    MILO is a chocolate and malt powder drink owned by Nestle and created in Australia in 1934. It is marketed worldwide, especially in South America and parts of Asia. MILO uniquely promotes excellence, competition, camaraderie and social awareness for youth through active support of sports events and an encouraging active lifestyle, unlike other chocolate drinks that focus only on nutrition. MILO's mission is to provide food and nutrients to meet all tastes and physiological needs through product selections using various pricing techniques including discounts and zone pricing.

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    Milo

    Uploaded by

    Aditi Agrawal
    11 views5 pages
    MILO is a chocolate and malt powder drink owned by Nestle and created in Australia in 1934. It is marketed worldwide, especially in South America and parts of Asia. MILO uniquely promotes excellence, competition, camaraderie and social awareness for youth through active support of sports events and an encouraging active lifestyle, unlike other chocolate drinks that focus only on nutrition. MILO's mission is to provide food and nutrients to meet all tastes and physiological needs through product selections using various pricing techniques including discounts and zone pricing.

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    milo

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    MILO is a chocolate and malt powder drink owned by Nestle and created in Australia in 1934. It is marketed worldwide, especially in South America and parts of Asia. MILO uniquely promotes excellence, competition, camaraderie and social awareness for youth through active support of sports events and an encouraging active lifestyle, unlike other chocolate drinks that focus only on nutrition. MILO's mission is to provide food and nutrients to meet all tastes and physiological needs through product selections using various pricing techniques including discounts and zone pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views5 pages

    Milo

    Uploaded by

    Aditi Agrawal
    MILO is a chocolate and malt powder drink owned by Nestle and created in Australia in 1934. It is marketed worldwide, especially in South America and parts of Asia. MILO uniquely promotes excellence, competition, camaraderie and social awareness for youth through active support of sports events and an encouraging active lifestyle, unlike other chocolate drinks that focus only on nutrition. MILO's mission is to provide food and nutrients to meet all tastes and physiological needs through product selections using various pricing techniques including discounts and zone pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    MILO

    ● MILO- choclate and malt powder


    ● Owned by Nestle, MILO was developed by Thomas
    Mayne in Sydney, Australia 1934
    ● Tagline-MILO everyday
    ● Markets- worldwide(mostly regions of South America &
    certain parts of Asia).
    Milo
    Only chocolate drink product that-
    •promotes excellence, competition,
    camaraderie and social awareness to the
    youth.
    • actively supports sports events
    • encourages an active and competitive lifestyle.
    [others merely focus on providing nutritional
    choclate drink to the youth]
    MISSION, VISION AND GOALS
    • good food, good life
    • To provide selections for all individuals taste and lifestyle
    prefrences
    • To provide optimal nutrients to meet physiological nees
    PRODUCT
    • 4 main components in MILO products-
    Protomalt
    Protein
    Natural goodness
    Actigen –E
    • available in cans and tins
    • available in small pouch(₹5 and ₹15)
    PRICE
    • Polycentric pricing technique
    • Different other pricing techniques-
    Discounts
    Geographical pricing
    Seasonal benefits
    Zone pricing methods

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