STRATEGY TO GENERATE

SPONSORS FOR EVENTS

By : Niteesh K Mahato
Initial Identification
1. Estimate the cost and craft a Unique
Selling Proposition
■ Your event's mission or cause
■ What you offer that is of value to sponsors
■ What differentiates your event from others
■ What defines your event's audience (size and key characteristics)
■ How the sponsor will benefit from the relationship
2. Build a professional brand image for your
event
■ Websites
■ Social media postings.
■ Aligning their brand image with yours.
3. Identify audiences and potential
sponsors
 4. Identifying the filtering constraints
NO YES
■ Casinos ■ Only sponsorship from GST enabled vendors
■ Liquor Shops with GST numbers.

■ Bar and Restaurants ■ If individual then the person must have an

individual PAN card.
■ Any form of gambling shops
■ Money has to be received either by Cheque /
■ Jeweler Shops DD or NEFT in an account managed by
■ Textile Shops MAHE Finance authority not any personal
account.
■ Production workshops
■ Watch Showrooms
■ Utensils showroom
■ Car showrooms
■ Political groups of particular interest (s).
■ Outside organizations or associations like NGOs, etc.
■ Certain IT companies with Udupi & Manipal, and so on..
5. Filtering the Sponsors using the
constraints.
■ Categorizing
■ Allocating the minimum cost to gathered from each category.
6. Make first contact via email and social media (not
phone calls)
■ "The best way to start forming relationships with sponsors is through social
media," says Julie Austin, CEO of Speaker Sponsor.

7. Be personal and concise in your initial approach

■ Make it personal, and let the business know why you chose to reach out to
them specifically,"
7. Pitch prospects information and data that
can acquire equilibrium
■ Defining the type of audiences that will be hosted.
■ Past event statistics.
9. Always, always follow up with prospects who
didn't respond

10. Customize sponsorship packages based on

each sponsor's needs.
More options example
logo on all items,
promotion etc.

A subset of option in the

above packages.

Fewer option than above packages

11. Deliver and over-deliver
12. Keep sponsors involved and informed
throughout the process.

13. Share hard repot and data after the

event
14. Have various food stalls by students.
Thank You !