A PRESENTATION ON HINDUSTAN

UNILIVER (HUL)
COMPANY INFORMATION
 UL IS A BRITISH-DUTCH MANUFACTURING COMPANY.

 IN INDIA IT’S HEADQUARTER IS IN MUMBAI.

 ITS PRODUCT INCLUDE BEVEREGES, CLEANING AGENTS,

PERSONAL CARE PRODUCTS, WATER PURIFIERS AND CONSUMER
GOODS.

 IT IS THE LARGEST FMCG COMPANY WITH THE HERITAGE OF 80

YEARS IN INDIA.
 SWOT ANALYSIS
• Trust of Indian People
• Variety of Products
• Largest supplier of Food
,Home care Personal care STRENGTH
and refreshments
• Faced Controversies
• Loosing Market Share
• More Expenses on adv. Rather
than development
WEAKNESS

OPPORTUNITY THREATS
• International brands
• Change of rural India’s • Government Policies
source of income • Copied Products
• Target Ayurvedic Market
• New category opening
 1.Threat of new
entrants:
HIGH
Low capital requirement
Customer preference
Changing Demand

3.Competitive rivalry 2.Bargaining power of

5.Bargaining power of
buyers
suppliers HIGH
High Demand HIGH
LOW
Large number of players Many competitors
Intense Competition
Change in demand Price war
Push Demand
New entrants

4.Threat of
substitutes
HIGH
Large number of
competitors
Narrow product
differentiation
THANK YOU