PRESENTED BY:

THE FIRST MOTOR BIKE

 The first bike commissioned in India was the 350 cc
powered Bullet manufactured in England and
assembled in Madras (now Chennai) by the Royal
Enfield UK company. Back then Royal Enfield was a
British company. The rugged Bullet was ordered by the
Indian Army. The tough build quality and broad wheel
base helped the Jawans ride through tough terrains in
the north and eastern parts of India with relative ease.
EVOLUTION
• 1950-58 API and Enfield.

• 1960-79 LML Vespa, Bajaj, Enfield

bullet, Jawa and Rajdoot.

• 1980-89 Hero Honda and TVS Suzuki.

 India, is the second largest producer
of two-wheelers in the world. In the
last few years, the Indian two-wheeler
industry has seen spectacular growth.
The country stands next to China and
Japan in terms of production and sales
respectively.
 FACT OF THE DAY
 The Indian government encouraged local brands to
collaborate with international bike makers for the
capacity of two-wheelers above the capacity of 100 cc.

 Due to steep oil prices in the late 70s, two wheeler

production increased by 60% while that of cars saw a
steep decline of around 21%
MAJOR BRANDS
There are four major aspects
which lead to the success of the
two-wheelers in India…
 Top quality, international standard manufacturing
technologies.

 Upwardly mobile, high earning youth.

 Easy access to two wheeler loans.

 Reduction in taxes and duties.

 TVS
 TVS Motor Company Limited, part of the TVS Group,
is one of India's leading two-wheeler manufacturers.
With a turnover of over Rs.2800 crores, the Company
manufactures a wide range of motorcycles, scooters,
mopeds and scooterettes. Little wonder, it boasts of
more than 9.5 million happy customers.
 The year was 1980, was a year to remember for the
Indian two-wheeler industry. For it was this year that
saw India's first two-seater moped, TVS 50, rolling out
on the Indian roads. For some it was freedom to move.
 With the joint venture with Suzuki Motor Corporation
in 1983, TVS-Suzuki became the first Indian company
to introduce 100 cc Indo-Japanese motorcycles in
September 1984. Through an amicable agreement the
two companies parted ways in September 2001.
TVS Motors offers the following
products
Star City Victor
Star Sport Fiero
F2/FX
Jive Apache
Centra Flame
 Victor GL
 Advertising Strategy
 The aggressive marketing strategy along with the
changed approach to advertisement campaign boosted
the demand for the TVS models.

 Agency created the campaign designs which included

print ads, banners, handbills, road show kits, truck
floats etc.

 ‘ Musical Nite’ for those who booked / purchased bikes

during the period was organized by the agency.
BRAND AMBASSADORS
 SACHIN TENDULKAR

 MAHENDRA SINGH DHONI

 PLANS
 Encourage exports.
 Provide various two-wheeler financing
schemes among manufacturers.
 Open R&D centers.
 Pressurize government to reduce taxes and
duties.
 Collaborate with global players.