Direction for

Communication
Flow
Downward Communication
Flow

 From supervisor to employee, from policy

makers to operating personnel, or from
top to bottom on the organization chart.
Effective downward communication is
crucial to an organization's success.
Advantages Disadvantages

 Organizational discipline  Slow feedback

 Efficiency  Interpretative problems

 Effective communication of  Distortion of information

goals  Lack of explanation
 Ease of delegation
Upward Communication
Flow

 The communication where information or

messages flows from the down or bottom
of the organizational structure form the
top of the organizational structure.
 Advantages Disadvantages

 Development of plan  Changes of information.

 Providing suggestions and opinions  Indiscipline

 Good labor-management relationship  Bypassing

 Creating favorable environment  Risk of distortion of messages

 Developing creative and innovative  Delay

ideas
 Horizontal or Lateral
Communication

 the exchange or sharing of information, ideas between

people within a community, peer groups, departments or
units of an organization who are at the same hierarchical
level as each other for the purpose of coordinating
activities, fulfilling a common purpose or goal.
 Advantages Disadvantages

 Reducing Misunderstanding  Rivaling attitude

 Strengthening group efforts  Interdepartmental conflict

 Performing inter departmental  Discouraging attitude of top

communication management

 Distortion free communication  Ignoring vertical communication