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    Group 4D proposes marketing three new cocktail-flavored ice cream varieties under the Magnum brand: Magnum Mojito, Magnum Pina Colada, and Strawberry Daiquiri. The marketing plan involves analyzing the market, setting financial and non-financial objectives, segmenting customers, developing a target market strategy, projecting financial data, and creating an implementation plan with promotional teams to distribute samples, advertisements, and posters with a goal of increasing sales and reducing costs.

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    PowerPoint marketing. Development of a new product or service

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    Group 4D proposes marketing three new cocktail-flavored ice cream varieties under the Magnum brand: Magnum Mojito, Magnum Pina Colada, and Strawberry Daiquiri. The marketing plan involves analyzing the market, setting financial and non-financial objectives, segmenting customers, developing a target market strategy, projecting financial data, and creating an implementation plan with promotional teams to distribute samples, advertisements, and posters with a goal of increasing sales and reducing costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views10 pages

    PP Marketing

    Uploaded by

    zakariya messi
    Group 4D proposes marketing three new cocktail-flavored ice cream varieties under the Magnum brand: Magnum Mojito, Magnum Pina Colada, and Strawberry Daiquiri. The marketing plan involves analyzing the market, setting financial and non-financial objectives, segmenting customers, developing a target market strategy, projecting financial data, and creating an implementation plan with promotional teams to distribute samples, advertisements, and posters with a goal of increasing sales and reducing costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Marketing

    Group 4D
    Table of • Introduction
    • Market Analysis
    content • Objectives
    • Customer Analysis
    • Target Market Strategy
    • Financial Data & Projections
    • Implementation plan
    • Conclusion
    Introduction
    • The OLA ice-cream Family
    • Three new cocktail flavours:
    Magnum Mojito ice cream
    Magnum Pina Colada ice cream
    Strawberry Daiquiri ice cream
    • Marketing challenges
    Market Analysis
    • Sustainable and ethical
    • Innovative, adults-aimed and
    environment friendly
    • SWOT analysis
    Objectives
    • Financial goals
    • Non-financial goals
    Customer Analysis

    • Methodology
    • Sample description
    • Segmentation
    • Alcohol free
    Target Market Strategy

    • Positioning
    • Competition
    • Promotion
    Financial Data and
    Projections

    • A special 3-pack edition


    • Turnover of 130 M
    • Increase in sales
    • Reduction in marketing costs
    Implementation Plan

    • Promotion campaign
    • Assign 3 teams
    Team 1: Samples
    Team 2: Advertisements
    Team 3: Posters
    • Evaluation part

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