Differentiated Approach

to BUS Advertising

BY
Reach Mass Audiences In Relevant Places…
AREA 2 AREA 3

AREA 1

AREA 6 AREA 5 AREA 4

Reach Mass Audiences In Relevant Places…

2.8 mil passengers per week

-400,000 passengers per day -
Why Rapid KL Buses?
 Established Network And Well Thought-out Routes.
Flexibility in execution to reach out to the mass audiences at
relevant places

 Over 650 buses Roaming Almost All Corners Of Klang

Valley (appro. 980 housing estates), including areas that are
not present by the other operators

 Exclusive coverage for high traffic Rapid KL LRT stations

e.g. Kelana Jaya, Putra, etc

 Rapid KL doors are always closed when on the move hence the
Advertising Visual (therefore Campaign Effectiveness) Is
Not Compromised.

 Rapid KL Is Professionally Managed And Operated

 Clean and well maintained buses for Positive Association And

Representation Of Brand Image.
Format

Panelling

Rear Panel Advertising

Wrap Around
Samples
MEDIA RATE
BOOKING DEADLINE:
Minimum 1 month before campaign commencement
together with confirmed artwork.
Category of Buses
RENTAL  City Shuttle
Wrap Around/Panelling Service that provides access to the CBD
RM3,000 per bus/month  Express / Bus Expressway Transit (BET)
Service designed to serve suburbs during peak hours
to the city hubs
Rear Panel
RM2,000 per bus/month  Trunk Line
Service that receives passengers from local shuttle
(Only applicable to Trunk Line and Local service and transports them to city hubs (limited
Shuttle category) stops)

 Local Shuttle
PRODUCTION: Service that feeds passengers from residential areas to
Wrap Around: RM2500/bus main routes
Panelling: RM2,000/bus
 Sub-Trunk
Rear Panel: RM1,000/bus Service that inter-connects suburban hubs
(To be implemented)

Copy rotation or artwork replacement once every 3 months to update seasonal messages,
to avoid creative fatigue and in anticipation of wear-and-tear.
 REQUIREMENTS
ARTWORK VISUAL
(MATERIAL SUBMISSION) AND LANGUAGE

• Kindly provide all artwork using illustrator format
(CS 2 version or below); at least 300 dpi.
• All link pictures must be copied into CD as well
in the same folder. Embedded pictures can be
used but colour modification on pictures cannot
be done.
• Kindly use correct scaling – 1 : 10
• Please do not use any effect in illustrator. All
effects eg. shadow, blur, transparency to be
done in photoshop.
• If possible, please provide FA pictures in
photoshop without layers. Pictures with layers
are also acceptable.
• No visual to be on window or doors (strictly at bus
body only) or any openings/ventilations at each
bus.
• Advertisements has to be in dual languages (Malay
and English). Recommended using either 1
language one each of the passenger and driver
side and the rear panel dual languages (or Malay
only).
• No obscene visuals, vulgar words or any creative
that is in conflict of interest with Rapid KL.
• Any pharmaceutical product need to get relevant
government agency approval (by the client)

• Please create outlines for ALL fonts.

• Please provide accurate colour proof for guides.

(Pantone colour guide is acceptable)