Product Bundle Pricing

CADAR
CORDERO
GAYETA
 product bundle pricing
is a pricing strategy
used in marketing in
which the company or
Definition
seller combines several
products or services
and then sell it at a
single price.
advantages  Allows companies to sell
their lesser known
products with popular
ones
 Attracts different kinds
of buyers
 Some consumers will be
spending more than they
initially wanted
 Lower marketing cost
Can lead to the
cannibalization
products
of disadvantages
Lower profit for a
particular product
Company will have to
give discounts for the
bundled product
A customer can view
bundled products as
inferior products
Can lead to the
cannibalization
products
of disadvantages
Lower profit for a

examples
particular product
Company will have to
give discounts for the
bundled product
A customer can view
bundled products as
inferior products
Beauty
products
Video
games
conclusion
 Bundle pricing is an extremely beneficial way of selling products for both
customers and retailers.
 To succeed in bundle pricing, retailers need to receive new and accurate data
about their target audience and market
 However, businesses need to be careful when selling in bundles,
References
https://smallbusiness.chron.com/bundle pricing strategy 67049.html
https://www.letslearnfinance.com/advantages and disadvantages of
price bundling.html
https://www.price2spy.com/blog/the advantages and disadvantages of
bundle pricing strategy/
https://www.stitchlabs.com/blog/benefits of bundling during the
holidays/
https://competera.net/resources/articles/bundle pricing strategy