LESSON 2

MEDIA THEN AND

NOW
BRIEFBrief history of
media

HISTORY OF
- Communicating with
each other is one of the

MEDIA
most essential and
immediate need that
they had to learn,
PRE-INDUSTRIAL
AGE
LEARNED HOW TO
CONTROL THEIR BODY
PARTS TO BE ABLE TO
TALK.
PRE-INDUSTRIAL
AGE
CHAUVET CAVE
PAINTING
(SOUTHERN
FRANCE)
CHAUVET CAVE
PAINTING
BARKS OF TREES.
BONES OF ANIMALS OR STICKS
PAINTED ON WITH NATURE-
FOUND SUBSTANCES WERE USED
AS RECORDING (DEVICES TO
RECORD INFORMATION)
BARKS OF TREES
CODES OF
HAMMURABI
(WRITTEN LAWS,
CODES OF THE
BABYLONIAN KING
NAMED
HAMMURABI)
CODES OF
HAMMURABI
PAPYRUS (PIECE OF
PAPER USED TO
RECORDS THE PAST
EVENTS)
PAPYRUS
WOODBLOCK
PRINTING (LETTERS
CARVED INTO
WOODS) 1040
MOVABLE TYPE
WAS INVENTED
WOODBLOCK PRINTING
DISCOVERY OF
PRINTING PRESS
(GERMAN
GOLDSMITH JOHANN
GUTENBERG’S)
BETTER VERSION OF
MOVABLE TYPE 1453
INDUSTRIAL
INDUSTRIAL AGE

AGE
USHERED OF
TECHNOLOGICAL
ELECTRICITY-RELATED
EXPERIMENTATIONS.
NEWSPAPER
 1ST NEWSPAPER PRINTED
IN 1590’S IN EUROPE
1690 REACHED THE
AMERICA
 1ST ADVERTISMENT OF
NEWS PAPER APPERED IN
1704
MAGAZINES
(1741 AMERICA)
PAMPHLETS
(1500S
EUROPE)
IMAGE RECORDING
AND THE
INVENTION OF
PHOTOGRPAPHY
ALSO BEGAN IN THIS
ERA.
 LOUIS DAGUERRE
(FRENCHMAN)
1839 (DAGUERREOTYPE SYSTEM
INVENTED)
CAPTURING IMAGES IN FLAT
COPPER PLATE SHEETS
1970’S MODERN
DAGUERREOTYPE WAS INVENTED
(POLAROID ONE-PHOTO PER
SHOT SYSTEM)
 GEORGE EASTMAN
HE IMPROVED THE FORM OF
TAKING PICTURES.
1888 KODAK CAMERA
INVENTED BY GEORGE
EASTMAN
SAMUEL MORSE
INVENTED THE
TELEGRAPH 1844
ALLOWED THE RAPID
TRANSFER OF MESSAGE
VIA WIRES AND CABLES.
ALEXANDER
GRAHAM BELL
INVENTED THE
TELEPHONE 1876
 THOMAS EDISON
INVENTED THE PHONOGRAPH
1877
PHONOGRAPH IS A RECORDING
SOUND AND MUSIC BUT THE
PERSON WHO SUCCESFULLY
DEVELOPED A SOUND AND
RECORDING SYSTEM WAS ……
EMILE BERLINER
DEVELOPED THE RECORDING
SOUND AND MUSIC AND IT IS
THE GRAMAPHONE 1887
GRAMAPHONE CAN
PLAYBACK MUSIC RECORDED
ON A FLAT DISC OR RECORDS.
ELRIDGE JOHNSON
HE IMPROVED ALSO THE
FORM OF RECORDING AND
PLAYING MUSIC
(GRAMAPHONE) IN A MOTOR
SYSTEM CAUSE GRAMAPHONE
IS OPERATED MANUALLY.
MEDIA FILM
THOMAS EDISON
MEDIA FILM
(INCANDESCENT
LIGHT BULB)
INVENTED THE
KINETOSCOPE
KINETOSCOPE
A SINGLE VIEWER OF FILM
SYSTEM WHICH ALLOWED A
PERSON TO INDIVIDUALLY
WATCH SHORT FILMS BY
PEEPING THROUGH THE
BULKY KINESTOSCOPE
MACHINERY.
KINETOSCOPE
AUGUSTE AND
LOUIS LUMIERE
THEY INVENTED THE
CINEMATOGRAPH
CINEMATOGRAPH
CAPACITY TO PROJECT
ONTO LARGE SCREEN
1ST DOCUMENTARY FILM
PLAYED IN CINEMATOGRAPH
IS “ARRIVEE D’UN TRAIN EN
GARE A LA CIOTAT(ARRIVAL
OF A TRAIN AT LA CIOTAT
STATION
RADIO
JAMES CLERK MAXWELL

 1873
(ELECTROMAGNETIC
WAVES)
HEINRICH HERTZ
 HE DEMONSTRATED
THE FIRST
TRANSMISSION OF
THESE RADIO
WAVES IN 1887
TELEVISION
PHILO FARNSWORTH
FIRST
TELEVISION
TRANSMITTAL
OF A PICTURE
IN 1927
ELECTRONIC
AGE
 FAX MACHINE
AND
CELLPHONE…
 MASS MEDIA
 MUSIC HAS ALSO A BIG
DEVELOPMENT,
PHONOGRAPH DISC INTO
VINYL RECORDS NEXT
MAGNETIC TAPE NEXT
CASSETE TAPE AND LATER
CONVERTED TO DATA
STORED IN COMPACT DISC
OR CDs.
IN MOVIE HAS
ALSO A BIG
DEVELOPMENT
VCDs INTO DVDs.
DIGITALAGE
GADGETS COULD
ENCODE AND
DECODE
To be
continued…
….
BRIEF
HISTORY OF
PHILIPPINE
MEDIA
PRE-
COLONIAL
TRACES
 ANCIENT ALPHABET
(ALIBATA OR BAYBAYIN)
UMALOKOHAN OR THE
TOWN CRIER
PRINT
INDUSTRY
AND FILIPINO
FREEDOM
 DEL SUPERIOR
GOVIERNO 1811
-INTENDED ONLY
FOR SPANIARDS.
 LA SOLIDARIDAD 1889

-1STNEWSPAPER FOR
FILIPINO
JOSE RIZAL
(NOLI ME TANGERE)
(EL FILIBUSTERISMO)
“This proves that the pen and
paper could also be mightier
than the sword, and both
could work together to topple
an oppressive regime”
AMERICAN
PERIOD
•FILIPINO ESTABLISHED A
NEWSPAPER
- THE MANILA TIMES 1898
- MANILA BULLETIN 1900
JOSE BURGOS (WE
FORUM)
FELIX BAUTISTA AND
MELINDA Q. DE JESUS
(VERITAS)
RAUL AND LETRICIA
LOCSIN (BUSINESS DAY
NOW KNOWN AS BUSINESS
APOSTOL AND LETTY
JIMENEZ MAGSANOC
( INQUIRER NOW KNOWN
AS THE PHILIPPINE DAILY
INQUIRER)
JOUQIN “CHINO” ROCES
(THE MANILA TIMES)
DECLARATION OF
MARTIAL LAW 1972
1987 PHIL.
CONSTITUTION THAT
MEDIA SHOULD ALSO
BE PROTECTED AND
SHOULD REMAIN FREE.
MAGAZINES ALSO CAME
INTO THE PICTURE WHEN
SPANISH AND AMERICAN
COLONIZERS BROUGHT
SAMPLE.
1ST MAGAZINE INVENTED BY
FILIPINO IS LIWAYWAY
MAGAZINE (PUBLISHED BY
RAMON ROCES)
NOVELS, SHORT
STORIES, ESSAYS, NEWS
ITEM, PHOTOS,
LIFESTYLE, AND
ENTERTAINMENT
FEATURES.
1970S AND 1980S
(FEATURED MUSIC LYRICS
AND CHORDS THROUGH
THE JINGLE BOOK
MAGAZINE)
JINGLE SONG HITS
(SMALLER VERSION)
1ST LOCAL COMICS STRIP
(MATSING AT PAGONG)
TONY VELASQUEZ (THE
FATHER OF PHILIPPINE
KOMIKS WITH HIS
CHARACTER CREATION OF
KENKOY)
MARS RAVELO
(CREATOR OF MANY
FAMOUS SUPERHERO
STORIES LIKE DARNA,
DYESABEL, CAPTAIN
BARBEL ETC.)
LARRY ALCANTARA
(KNOWN IN CARTOON)
FRANCISCO COCHING
ONE OF THE LEADING
PERSONALITIES OF
PHILIPPINE COMICS.
THE
EUROPIAN
FILM
LUMIERE BROTHERS
CINEMATOGRAPH
CAMERA PROJECTOR
CAME TO OUR
COUNTRY WITH THE
HELP OF CARLO
NAQUERA
LUMIERE
BROTHERS SHOWED
FILIPINO SPANISH-
LANGUAGE SHORT
FILMS
ZOOPRAXISOPE

1ST MOVIE PROJECTOR

JOSE
NEPOMUCENO
FATHER OF PHILIPPINE
CINEMA
PRODUCED THE VERY
FIRST FILM (DALAGANG
BUKID)
ADAPTATION OF
POPULAR MUSICAL
STAGE PLAY CREATED
BY HERMOGENES
ILAGAN (ATANG DELA
RAMA)
DAWN OF THE FREEDOM
(1944)
THIS FILM
HIGHLATED THE
WORLD WAR II
(STARRING
FERNANDO POE SR.)
GERARDO DE
LEON
PHILIPPINE CINEMA
PIONEER
MANUEL CONDE
HE IMPORT THE FILIPINO
FILM IN A PRESTIGOUS
FILM FESTIVAL IN (VENICE
ITALY AND CANNES
FRANCE) WAS GENGHIS
KHAN
BIG FOUR
LVN STUDIOS
PREMIERE PRODUCTION
LEBRAN
SAMPAGUITA
1960 FORCED THE
BIG FOUR STUDIOS TO
CLOSE DOWN ONE BY
ONE AS A SMALLER
INDEPENDENT FILM
PRODUCTION
LINO BROCKA
AND
ISHMAEL
BERNAL
INFLUENTIAL FILM
MAKER
1986 EDSA
REVOLUTION

THE PHILIPPINE
FILM IS FREE AGAIN
THE BROADCAST
INDUSTRY
1890 FIRST TELEPHONE SYSTEM OF THE
COUNTRY BEGAN ITS OPERATION
1922 HENRY HERMAN OPERATED A
SMALL RADIO STATION HIS COMPANY
NAME IS ELECTRICAL SUPPLY COMPANY
1924 ELECTRICAL SUPPLY COMPANY
UPGRADED INTO KZKZ STATION
1939 KZRH THE OLDEST STATION THAT
STILL EXIST TODAY IS DZRH
FRANCISCO “KIKO”
TRINIDAD
FATHER OF
PHILIPPINE RADIO
ABS-CBN
- alto broadcasting
system-chronicle
broadcasting network
GMA
- greater manila area