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  • Where Do You Think The Problem of Levi's Is Coming From? - Low Communication To Target Consumers As The Leader in Denim Category For Young People

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    jared so
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    Levi's problem stems from low communication with young target consumers, as they are seen as the leaders in the denim category. A logo change is not needed, as the logo is not the issue, but rather how Levi's perceives and markets their products to youth. The document recommends using Anne Curtis in TV commercials, collecting customer data from open houses to send targeted texts and emails, offering discounts to condo buyers, utilizing social media, and having Anne Curtis endorse products as a celebrity to help promote sales.

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    levis

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    Levi's problem stems from low communication with young target consumers, as they are seen as the leaders in the denim category. A logo change is not needed, as the logo is not the issue, but rather how Levi's perceives and markets their products to youth. The document recommends using Anne Curtis in TV commercials, collecting customer data from open houses to send targeted texts and emails, offering discounts to condo buyers, utilizing social media, and having Anne Curtis endorse products as a celebrity to help promote sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    58 views9 pages

    Where Do You Think The Problem of Levi's Is Coming From? - Low Communication To Target Consumers As The Leader in Denim Category For Young People

    Uploaded by

    jared so
    Levi's problem stems from low communication with young target consumers, as they are seen as the leaders in the denim category. A logo change is not needed, as the logo is not the issue, but rather how Levi's perceives and markets their products to youth. The document recommends using Anne Curtis in TV commercials, collecting customer data from open houses to send targeted texts and emails, offering discounts to condo buyers, utilizing social media, and having Anne Curtis endorse products as a celebrity to help promote sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    1.

    Where do you think the problem of


    Levi’s is coming from?

    - Low communication to target


    consumers as the leader in denim
    category for young people.
    2. Do you think there is a need for logo
    innovation for Levi’s ? Why?
    - No, because logo is not Levi’s
    problem but how they perceive their
    products to the target youth
    consumers.
    Advertising

    SMDC TV Commercial with Anne


    Curtis
    Direct Marketing

    open house event collects database


    and sends texts or emails to focus
    group individuals
    Personal Selling
    Sales Promotion

    Discounts given to buyers of SMDC


    Condo Units
    Internet Marketing

    fb and other social media websites


    Public Relations

    ann curtis as celebrity endorser

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