WRITTEN

COMMUNICATI
ON
Business Communication
“ Clarity is the most serious
communication problem in business.

-Ron Dulek,
author of “The Elements of Business
Writing”
WHY IS WRITTEN COMMUNICATION
EFFECTIVE?
➤ Forms of Business Writing:

➤ Memos
➤ Reports
➤ E-mails
➤ Press Releases
➤ Performance Evaluations
“ A writer’s style should not place
obstacles between his ideas and the
minds of his readers.

-Steve Allen,
founder of “The Tonight Show”
GOOD BUSINESS COMMUNICATION:
BASIC RULES
➤ Write with your intended audience in mind.
➤ Know your objective.
➤ Decide which essential information to include.
➤ Decide how to present the information.
BUSINESS
WRITING MUST
➤ Purposeful - solve problems,
BEconvey information,
definite strategy
reflect a

➤ Economical - clear and

concise “brevity is best”
➤ Audience-oriented - consider
problem from perspective of
audience not your own
“
Have something to say, and say it as
clearly as you can. That is the only
secret of style.

-Matthew Arnold,
British poet and cultural critic
BEFORE WRITING PLEASE CONSIDER..
➤ The Audience - Know Your Audience in order to impact them.
➤ The Purpose - This is your message and your goal.
➤ Always consider if your message would be suitable if it was
intercepted by someone other than the intended recipient!
WHEN WRITING FOR FORMAL
PURPOSES..
➤ Use positive language...even for bad news.

➤ The tone should be courteous and professional, strong and

confident without being abrasive and or abusive.
➤ Use of appropriate language, correct grammar, spelling and
sentence structure.
➤ Active voice is preferred - more direct and clear.
➤ Be objective rather than emotional (biased).
THE WRITING PROCESS
➤ Prewriting -analyze audience and purpose for writing, consider
the right words and tone
➤ Drafting -researching, organizing and drafting messages and
ideas
➤ Revising -editing, proof-reading, evaluating clarity,
conciseness, tone and readability - checking for spelling,
grammar and punctuation - evaluating whether message
accomplishes goal
 Put it before them briefly so they will

“
read it, clearly so they will appreciate
it, picturesquely so they remember it
and, above all, accurately so they will
be guided by its light.

-Joseph Pulitzer,
publisher of the St. Louis Post
Dispatch and the New York World
WRITING PROMPTS
➤ Share an epiphany you’ve had about your personal or
professional life.
➤ Are you distracted by your phone?
➤ When was the last time you had a great conversation? What
did you talk about?
➤ What are you really learning at the Institute?
➤ If you could enact one change in the Tourism industry, what
would it be?