Tata Steel- A Pioneering Enterprise

◦ Tata Steel established in 1907 as a greenfield

project in eastern India.

◦ Founded in the vision of Jamshedji Tata

◦ CSR in Indian industry traces its roots from

him.
Founders Philosophy

“ In a free enterprise, the

community is not just another
stakeholder in the business but
in fact the very purpose of its
existence.”

- Jamshedji Tata
 CSR Focus areas

Tata Steel’s CSR is in alignment with the Tata Group focus initiatives (Skills,
Water, Governance, Education) will focus on four thrust areas – Education
Health
Livelihoods
Rural and Urban infrastructure
Besides, it will also undertake Interventions in the areas of sports, disaster
relief, environment and ethnicity
 Education

• Setting up and running educational institutions and hostels

• Setting up and running mid-day meal kitchens
• Training of teachers and headmasters
• Improving quality of education in existing schools
• Augmenting and supporting infrastructure in educational institutions
• Offering scholarships and financial assistance to needy and meritorious
students
• Bridging drop-out children and mainstreaming them to formal schools
• Making adults functionally literate
• Education for mainstreaming disabled children
 Health

◦ Setting up and running clinics and hospitals

◦ Running mobile medical vans and ambulances
◦ Organizing health camps
◦ Providing financial assistance and waivers for needy patients
◦ Providing family planning services
◦ Reducing infant and maternal mortality
◦ Preventing and treating communicable diseases like malaria, tuberculosis and HIV
◦ Treating and rehabilitating persons with disabilities
◦ Promoting awareness about various health issues and generating demand for health
services
 Livelihood

◦ Setting up and running skill development centers

◦ Industrial training centers, diploma and polytechnic institutes, community colleges
◦ Sponsoring candidates for skill development and vocational training programs offered
at identified institutions
◦ Coaching candidates to appear for entrance examinations of different institutions
◦ Creating, training and supporting entrepreneurs
◦ Creating, training and supporting self help groups, federations, co-operatives,
societies and similar institutions
◦ Building capacities of farmers on improved methods of agriculture and other allied
sectors
◦ Undertaking and supporting research on agriculture and other allied sectors
 Rural Development

◦ Rural development projects of building and maintaining community-based

rural infrastructure like roads, bridges, culverts, drains, rural electrification,
water infrastructure, community centres, youth clubs, etc.
 Sports

◦ Constructing stadium and sports infrastructure

◦ Setting up and running academies and sports training canters
◦ Organizing sports tournaments and coaching camps for community
◦ Supporting sportspersons to participate in state, national and international
events
◦ Offering scholarships and sports equipments to deserving sportspersons
◦ Promoting adventure sports
◦ Preserving and promoting indigenous sports
◦ Organizing leadership and motivational camps
 Ethnicity

◦ Preserving and promoting tribal languages, scripts and literature

◦ Preserving and promoting fine arts and performing arts
◦ Preserving and promoting various aspects of folk and tribal cultures
◦ Organizing cultural events
◦ Restoring and renovating memorials, monuments and heritage structures
◦ Mainstreaming Particularly Vulnerable Tribal Groups (PVTGs)
◦ Undertaking and supporting research on anthropological and ethnic issues
 Environment

◦ Undertaking plantations and afforestation activity

◦ Promoting renewable sources of energy
◦ Recharging ground water levels
◦ Conserving biodiversity and supporting research, awareness and advocacy on
issues related to biodiversity
◦ Promoting awareness about environmental issues
 Disaster Relief

◦ Extending relief measures during times of natural disasters

◦ Undertaking and supporting rehabilitation measures differently post-disasters
ROADBLOCKS
LACK OF COMMUNITY PARTICIPATION
There is a lack of interest of the local community in participating
and contributing to CSR activities of companies
This is largely attributable to the fact that there exists little or no
knowledge about CSR within the local communities
NEED TO BUILD LOCAL CAPACITY
There is a need for capacity building of the local nongovernmental
organizations as there is serious dearth of trained and efficient
organizations
This can effectively contribute to the ongoing CSR activities initiated by
companies.

This seriously compromises scaling up of CSR initiatives and

subsequently limits the scope of such activities.
NON-AVAILABILITY OF WELL ORGANIZED NON-
GOVERNMENTAL ORGANIZATIONS
There is non availability of well organized NGO in remote and rural
areas that can assess and identify real needs of the community and
work along with companies to ensure successful implementation of
CSR activities.
VISIBILITY FACTOR
The role of media in highlighting good cases of successful CSR
initiatives is welcomed as it spreads good stories and sensitizes the
local population about various ongoing CSR initiatives of
companies.
This apparent influence of gaining visibility and branding exercise
often leads many nongovernmental organizations to involve
themselves in event-based programs; in the process, they often miss
out on meaningful grassroots interventions.
LACK OF CONSENSUS ON IMPLEMENTING CSR ISSUES
There is a lack of consensus amongst local agencies regarding CSR
projects.
This lack of consensus often results in duplication of activities by
corporate houses in areas of their intervention.
This results in a competitive spirit between local implementing
agencies rather than building collaborative approaches on issues.
This factor limits company‘s abilities to undertake impact
assessment of their initiatives from time to time.
Way ahead..

• Lessons learned
• Sharing of best practices by corporates.
• Accountability
• Tangible Deliverables
• Focusing on priorities
• Allocating finance for treating CSR as
an investment from which social returns
are expected
• Optimising available resources by ensuring
that efforts are not duplicated.
THANK YOU