Understanding Ethical and Legal

issues related to Social Media

SOCIAL MEDIA
According to social media
consultant Peter Shankman’s
comment “For majority of us,
social media is nothing more
than a faster way to screw up in
front of a larger number of
people in a shorter amount of
time”(Trillos-Decarie, 2012)

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 The law firm Proskauer Rose LLP
• More than two-thirds of employers have social-media
policies
• More than one-third of employers monitor their
employees use of social-media sites.
• One quarter of employers block employee access to social
media
• Half of the employers reported problems caused by
misuse of social media by employees.
• One third of businesses have had to take disciplinary
action against employee for misuse of social media

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Understanding the Basics of
Ethical and Legal Principles
 GUIDELINES
Using Social Media Ethically and
legally
• Keep your private social-media accounts separate
from your company-sponsored accounts
• Read the term of service of every service to which
you post
• Avoid revealing unauthorized news about your
company
• Avoid self-plagiarism

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 GUIDELINES
• Avoid defaming anyone
• Don’t live stream or quote from a speech or
meeting without permission
• Avoid false endorsements
• Avoid impersonating someone else online
• Avoid infringing on trademarks by using protected
logos or names.

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 Communicating
Across Cultures
• Know yourself
• Learn both different culture
Communicating
and value
Use sharedCultures
• Across language
• Take your time
• with
ConsiderEthical BEliefs
Physical and Human
setting
• Improve communication skills
Encourage feedback, allow
• Communicating infor
correction and adjustment
Countries
message with
• different
Develop EmpathyLaws

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 GUIDELINES
Determining Fair Use
• The purpose and character of the use, especially
whether the use is for profit.
• The nature and purpose of the copyrighted work.
• The amount and substantially of the portion of the
work used.
• The effect of the use on the potetial market for the
copyrighted work

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 GUIDELINES
Dealing with Copy Rights Questions
• Abide by the fair-use concept
• Seek permission
• Cite your source accurately
• Consult legal counsel if you have questions.

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 GUIDELINES
Protecting TradeMarks
• Distinguish trademarks from other material.
• Use the trademark symbol.
• Use the trademark item’s name as an adjective, not
as a noun or verb.
• Do not use the possessive form of the trademarked
name

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The End
Thankyou for Listening

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