C and S Cosmetics

BUSINESS PLAN PRESENTATION-CARRON AND SCOTT

Business Concept

 We are an online cosmetics and skin care

retailer geared to women and men of all
ages.
“ Our mission is to make C and S the
preferred source for organic based
cosmetics and skin care by delivering
outstanding value and selection, and
providing extraordinary customer
service
”
Market Summary

 Worldwide cosmetic industry sales reach about $170 billion per year.
~$40 billion in the Americas, ~$60 billion in Europe, ~$60 billion in
Australia & Asia, and another $10 billion in Africa. The Western world
spends a bit more per person but India and Asia are quickly
catching up.
 There are 5 primary segments. Sales are distributed as such:
 1. Hair Care – 20%
 2. Skin Care – 27%
 3. Fragrance – 10%
 4. Make-up – 20%
 5. Other – 23%
Opportunities

 We will offer products of high quality at a lower price than the

major players in the industry. We will develop a strong
international customer base using unique advertising across all
markets.
 We will establish a brand loyalty with our clientele and have
“customers for life”
 We will advertise to men as we see this as an area with unlimited
potential.
Competition

 We know we face major competition. Unilever,

Proctor & Gamble, Revlon, Maybelline, L’Oreal,
Clinique, and the list goes on and on.
 Along with these manufacturers we also
understand that there hundreds of websites
dedicated to selling cosmetics.
Goals and Objectives

 By 2017 we will have a minimum of 5% share of the domestic market

and a 7% share of the international markets.
 We will achieve this through aggressive marketing and exceptional
product standards and customer service. We will develop new
products and lines based on customer input and market
opportunities.
 The C and S brand will be an industry leader and innovator and will
expand accordingly.
The Team

 CEO Carron Cutler has years of experience selling skin care and
cosmetics. She has developed a strong client base through
unprecedented customer service.
 CFO Scott Nunez has 5+ years of internet retail experience and has
built companies from the ground up. His years at .com retailers have
given him a strong foundation for this enterprise.
 Both Carron and Scott bring a team of experienced professionals
with a passion and commitment to excellence.
The Team

[Carron Cutler]
President, CEO

[Scott Nunez] [Toots Hibbert]

CFO Vice President

[Beres [Everton
[Capleton]
Hammond] Blender]
Manager
Manager Manager
Resource Requirements

 The following resources will be the responsibility of manager Beres

Hammond and his team: Personnel, Technology. He will oversee all
aspects of the website.
 CEO Cutler and CFO Nunez will be responsible for Finances,
Distribution, Promotion, Services.
 The initial capital will be paid by the CEO and CFO.
 We will ship domestically and internationally using FedEx, UPS, USPS,
DHL.
 Toots Hibbert will be the manager of services and he and his team
will interact with customers through email and the phone.
Financial Plan
Risks and Rewards

 Risk here is great, in such a competitive industry, it is possible to fall

short of projected goals or even go belly up.
 With great risk can come great reward. If we aggressively advertise,
especially internationally, we can make a niche for ourselves and
have substantial prosperity. By providing quality products and great
customer service we can experience growth and financial gain.
Key Issues

 Near term
 We must get the site up and running. We need to add products
frequently to offer a wide selection of products. We must advertise
relentlessly to get our brand out there.
 Long term
 We need to think about potential growth and consider housing a
potentially large inventory. We also need look into employee benefit
programs and make sure we are carrying enough insurance for the
business.
 Growth and expansion could necessitate the need for outside
capital investment.
Appendix

 "What Are the Startup Costs for a Cosmetic Business?" Chemists

Corner â€.” N.p., 23 Apr. 2012. Web. 07 Nov. 2012.
http://chemistscorner.com/
 "Purchasing Makeup Online Vs Retail: Pros and Cons." Yahoo! Voices
- Voices.yahoo.com. N.p., 5 Feb. 2010. Web. 07 Nov. 2012.
<http://voices.yahoo.com/>