Role of effective communication in

enhancing employee performance, attitude

and happiness
 What is an effective
in an communication
organization ?

• In today’s organizations has not only become far more complex and varied
but has become an important factor for overall organizational functioning and
success.
• The way the organization communicates with its employees is reflected in
morale, motivation and performance of the employees.
• Communication in the workplace can take many forms and has a lasting effect
on employee motivation.
• Leads to job satisfaction, commitment to the organization and increased trust
in the workplace.
Communication Model
• A model is a thing used to follow or imitate.
• Models of communication provide inputs for setting a standard communication
system and ensuring effective communication in a business organization.

One-Way Communication Model

• It occurs in a straight line from sender to receiver and serves to inform, persuade
or command.
• Information is only transmitted from one point to another or to many points at a
single point of time.
• Recipient is passive.
• Transmit current information like weather information, information about looming
calamites, programs and public observations at press conferences and through
radio and TV broadcasting.
Transactional Model

• The exchange or interaction between people.

• It is based on the basic premises of ‘exchange’ or ‘give and take’.

Interactive Communication Model

• Exchange of ideas and messages takes place both ways form sender to receiver
and vice versa.
• The communication process occurs between humans or machines in both verbal
and non-verbal ways.
• The sender channels a message to the receiver and the receiver then becomes
the sender and channels a message to the original sender.
Results to survey for project
Sample size 10
Conclusion
• Organizational communication plays a vital role in employee motivation and performance as
real changes are taking place in modern organizations .

• Staffing, increased workloads, longer hours and a greater emphasis on

performance, risk-taking and flexibility.

• Employee communications have a crucial role to play in the management effort to reorient
employees .

• Perplexed by changes, or inform and motivate those who adapt more

readily.

• Requirement for effective communication as an outcome of managing an organization’s

employee relations.
Conclusion
• The art of persuasion and the effort to find the correct emotional
• match with your audience is necessary.

• There has to be downward and upward communication.

• Effective downward communication allows decisions taken by the management of the

organization to be converted

• It boosts teamwork, trust, better relations, productivity and fewer chances of rumours and
miscommunication.
THANK YU