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    Resource Based View Model

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    Sumit Tanwar
    The document discusses the Resource Based View (RBV) model, which emerged in the 1980s-1990s as an approach for achieving competitive advantage. The RBV argues that organizations should look within their own resources, capabilities, and competencies rather than the external environment to gain an advantage. It presents the RBV framework that competitive advantage results from valuable, rare, inimitable, and organized (VRIO) resources that competitors cannot easily copy or obtain.

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    Resource Based View Model

    Uploaded by

    Sumit Tanwar
    17 views8 pages
    The document discusses the Resource Based View (RBV) model, which emerged in the 1980s-1990s as an approach for achieving competitive advantage. The RBV argues that organizations should look within their own resources, capabilities, and competencies rather than the external environment to gain an advantage. It presents the RBV framework that competitive advantage results from valuable, rare, inimitable, and organized (VRIO) resources that competitors cannot easily copy or obtain.

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    resouce based view model

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    The document discusses the Resource Based View (RBV) model, which emerged in the 1980s-1990s as an approach for achieving competitive advantage. The RBV argues that organizations should look within their own resources, capabilities, and competencies rather than the external environment to gain an advantage. It presents the RBV framework that competitive advantage results from valuable, rare, inimitable, and organized (VRIO) resources that competitors cannot easily copy or obtain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views8 pages

    Resource Based View Model

    Uploaded by

    Sumit Tanwar
    The document discusses the Resource Based View (RBV) model, which emerged in the 1980s-1990s as an approach for achieving competitive advantage. The RBV argues that organizations should look within their own resources, capabilities, and competencies rather than the external environment to gain an advantage. It presents the RBV framework that competitive advantage results from valuable, rare, inimitable, and organized (VRIO) resources that competitors cannot easily copy or obtain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    RESOURCE BASED VIEW MODEL

    POOJA TANWAR
    MBA GEN
    180609004
    RBV Model
    • RBV is an approach to achieving competitive
    advantage that emerged in 1980s and 1990s,
    after the major works published by
    Wernerfelt, B, Barney, J.The supporters of this
    view argue that organizations should look
    inside the company to find the sources of
    competitive advantage instead of looking at
    competitive environment for it.
    Competitive
    Resources Capabilities Competencies

    = Advantage
    Resource Based View
    VRIO framework
    THANK YOU

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